Marketing Lead Generation

Job Description

A well-established organization in Pakistan’s capital markets is seeking a dynamic Marketing Lead to spearhead their client acquisition efforts. This role is pivotal in designing and scaling digital marketing strategies that generate high-quality investor leads. The successful candidate will focus on optimizing conversion funnels, managing paid campaigns, and working closely with the sales team to increase account openings. This position offers the opportunity to significantly enhance the company’s market presence and drive the effectiveness of marketing initiatives within a trusted and growing financial services environment.

Key Responsibilities
- Plan, execute, and continuously optimize paid digital campaigns across platforms including Meta, Google, and YouTube.
- Develop and manage lead generation funnels, encompassing ad creative development and landing page conversion optimization.
- Track and improve key performance metrics such as cost per lead (CPL), conversion rates, and overall return on investment (ROI).
- Create compelling ad creatives and financial content designed to build trust and motivate investor engagement.
- Oversee CRM workflows, lead segmentation, and nurture campaigns through channels like email and WhatsApp.
- Collaborate closely with the sales team to improve lead-to-account conversion rates and ensure seamless handoff of qualified leads.
- Conduct A/B testing on various campaign elements including creatives, targeting strategies, and landing pages to maximize effectiveness.
- Ensure all marketing activities adhere strictly to financial regulatory guidelines and compliance standards.

Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related discipline.
- At least 2 years of professional experience in digital marketing or lead generation roles.
- Proven expertise in performance marketing, particularly with Meta Ads and Google Ads platforms.
- Strong skills in funnel building and landing page optimization techniques.
- Experience using data analytics tools such as Google Analytics or equivalent platforms to monitor campaign performance.
- Familiarity with CRM systems like HubSpot, Zoho, or Salesforce for managing lead workflows and segmentation.
- Excellent copywriting abilities, especially for crafting persuasive ads and financial content.

Preferred Qualifications and Additional Information
- Prior experience in financial services, fintech, or brokerage sectors is advantageous but not mandatory.
- Key performance indicators for this role include cost per lead (CPL), lead-to-account conversion rate, campaign ROI, and the volume of qualified leads generated monthly.

This full-time position is based in Karachi and requires in-person attendance. It represents an excellent opportunity for a marketing professional eager to contribute to a reputable organization within Pakistan’s capital markets by leveraging innovative digital strategies and fostering strong collaboration with sales teams.