Social Media Manager

Social Media & Digital Marketing ManagerAbout the Role

We are looking for a creative, results-oriented, and experienced Social Media & Digital Marketing Manager to oversee and expand our digital presence across multiple online platforms. The ideal candidate will have end-to-end SEO expertise, hands-on experience managing paid advertising campaigns, and a proven ability to accelerate organic growth. This role demands strategic thinking, creativity, analytical skills, and the ability to lead projects and mentor team members.

Key ResponsibilitiesDigital Strategy & Planning

• Design and execute data-driven social media and digital marketing strategies aligned with business objectives.
• Develop and manage comprehensive SEO initiatives, including keyword research, on-page and off-page optimization, technical SEO, and website performance audits.
• Monitor market trends, competitor activities, and audience insights to refine marketing strategies and content planning.

Content Management

• Oversee daily content publishing and audience engagement across Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, TikTok, Snapchat, and YouTube.
• Create and optimize platform-specific content that resonates with target audiences.
• Coordinate content scheduling and campaign execution using tools such as Hootsuite, Buffer, Sprinklr, Asana, and Later.
• Plan and execute social media campaigns, contests, and promotional initiatives.

Paid Advertising & Performance Marketing

• Develop, launch, and optimize paid advertising campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads.
• Continuously improve campaign performance to maximize ROI, conversions, and overall effectiveness.
• Monitor campaign KPIs and provide data-driven recommendations for ongoing optimization.

Community Management & Organic Growth

• Foster strong online communities by responding to comments, messages, and customer inquiries.
• Implement strategies to increase organic reach, audience engagement, and follower growth across all platforms.
• Build and maintain partnerships with influencers, creators, and industry collaborators.

Analytics & Performance Reporting

• Measure and evaluate SEO, social media, and paid advertising performance using analytics and reporting tools.
• Prepare regular performance reports highlighting key metrics, trends, insights, and improvement opportunities.
• Stay updated on emerging digital marketing tools, technologies, and best practices to enhance campaign performance.

Team Leadership & Collaboration

• Lead, mentor, and support junior members of the digital marketing and social media team.
• Collaborate with design, content, and marketing teams to ensure consistent brand messaging across all channels.
• Manage marketing budgets efficiently and monitor campaign expenditures.
• Communicate with clients and stakeholders as needed to provide updates and strategic recommendations.

Required Skills & Qualifications

• Demonstrated experience in social media management and digital marketing.
• Strong expertise in full-cycle SEO, including technical, on-page, off-page optimization, keyword strategy, and SEO audits.
• Hands-on experience managing paid advertising campaigns across Meta, Google, LinkedIn, and TikTok.
• Proven ability to drive sustainable organic growth across multiple social media platforms.
• Excellent communication, copywriting, and content development skills.
• Proficiency with Google Analytics, Google Search Console, and social media scheduling and management tools.
• Strong analytical thinking, problem-solving, organizational, and multitasking abilities.
• Previous experience leading or mentoring junior team members.

Compensation & Benefits

• Competitive salary with performance-based incentives.
• Family medical insurance.
• A collaborative work environment offering international exposure and long-term career development opportunities.

Job Type: Full-time

Pay: Rs140,000.00 - Rs150,000.00 per month

Work Location: In person