Social Media Specialist

About the Role

We are looking for a proactive and creative Social Media Executive to manage and grow our presence across Instagram, Facebook, TikTok, and LinkedIn. The ideal candidate will be responsible for daily content uploads, community engagement, and ensuring brand consistency across all platforms, while staying on top of trends to keep our content fresh and relevant.

Key Responsibilities

• Plan, create, and publish daily content across Instagram, Facebook, TikTok, and LinkedIn in line with the content calendar
• Write engaging captions, hashtags, and copy tailored to each platform's tone and audience
• Create content independently, produce reels, posts, stories, and short-form videos
• Monitor trends, sounds, and formats on TikTok and Instagram Reels to keep content timely and relevant
• Engage with followers daily respond to comments, messages, and mentions in a timely, on-brand manner
• Track key performance metrics (reach, engagement, follower growth, CTR) and prepare weekly/monthly performance reports
• Maintain a consistent posting schedule and content calendar across all platforms
• Collaborate with marketing/sales teams to align social content with campaigns, promotions, and business goals
• Stay updated on platform algorithm changes and adjust strategy accordingly
• Assist with paid social media campaigns and boosted posts where required
• Conduct competitor and industry analysis to identify content opportunities

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 1–3 years of experience managing social media accounts for a brand or business
• Strong understanding of Instagram, Facebook, TikTok, and LinkedIn best practices and algorithms
• Basic video editing and graphic design skills (CapCut, Canva, Adobe Premiere/Photoshop, or similar)
• Excellent written communication and copywriting skills
• Familiarity with social media scheduling/analytics tools (Meta Business Suite, Buffer, Hootsuite, etc.)
• Creative mindset with an eye for visual storytelling
• Ability to work independently, manage time well, and meet daily posting deadlines

Preferred Skills (Nice to Have)

• Experience running paid ad campaigns on Meta and TikTok Ads Manager
• Knowledge of SEO/hashtag research tools
• Prior experience in Accounting related fields

What We Offer

• Competitive salary based on experience
• Growth opportunities within the marketing team
• Creative freedom to experiment with content formats

Pay: Rs40,000.00 - Rs83,520.34 per month

Application Question(s):

• Please acknowledge this is an onsite nightshift from 8pm-4am
• What is your current salary?
• What is your expected salary?

Education:

• Bachelor's (Required)

Experience:

• video editing : 3 years (Required)

Location:

• Karachi (Required)

Work Location: In person