Social Media & PR Executive

AMD Perfumes is looking for a creative and well-connected Social Media & PR Executive with a strong focus on Influencer Marketing, PR Collaborations, and Brand Partnerships. The role will be responsible for building relationships with influencers and content creators, managing collaborations, and strengthening the brand’s presence across digital platforms.

Key Responsibilities

• Identify and approach relevant influencers, content creators, bloggers, and PR partners for brand collaborations
• Plan and execute influencer marketing campaigns for product launches, promotions, and brand awareness
• Manage collaborations with micro, macro, and relevant high-reach influencers
• Negotiate collaboration terms, deliverables, timelines, and commercial agreements with influencers
• Coordinate PR packages, product seeding, gifting campaigns, and influencer outreach
• Develop and maintain strong, long-term relationships with influencers, creators, and PR contacts
• Prepare clear creative briefs and campaign guidelines for influencer collaborations
• Coordinate influencer content approvals and ensure deliverables are aligned with brand guidelines
• Track influencer campaign performance, engagement, reach, content quality, and overall results
• Research emerging creators, social media trends, and potential collaboration opportunities
• Maintain an organized database of influencers, collaborations, campaign status, costs, and performance
• Coordinate with the internal creative and marketing teams for campaign execution
• Support brand events, launches, activations, and other PR activities when required

Social Media Support

• Assist with social media content planning and campaign execution
• Coordinate posts, stories, reels, and other content with the creative team
• Monitor social media trends and identify relevant content opportunities
• Ensure content and influencer activities remain consistent with the brand’s identity and communication style

Requirements

• 2–4 years of experience in PR, Influencer Marketing, Social Media, Digital Marketing, or a similar role
• Strong understanding of influencer marketing and PR collaborations
• Experience in influencer outreach, negotiation, campaign coordination, and relationship management
• Good understanding of Instagram, TikTok, Facebook, YouTube, and other relevant social platforms
• Excellent written and verbal English communication skills
• Strong communication, negotiation, networking, and coordination skills
• Creative mindset with a good understanding of current social media and influencer trends
• Basic knowledge of Microsoft Suite, AI tools, Canva, and CapCut
• Ability to manage multiple influencer campaigns and collaborations simultaneously
• Experience in perfume, fragrance, beauty, fashion, lifestyle, or luxury brands will be preferred

Pay: Rs50,000.00 - Rs60,000.00 per month

Work Location: In person