Ambassador & Partnerships Manager

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.

IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months.

The Ambassador & Partnerships Manager will own IM8’s ambassador program and strategic partnerships end-to-end — from identifying and activating the right talent and brand partners through to managing ongoing relationships, content output, and commercial performance.

This role spans the full partnership spectrum: athlete and celebrity ambassadors, creator and influencer partnerships, brand collaborations, and affiliate programs. You will build and manage an ecosystem of partners that drives both brand equity and measurable revenue — and you will be accountable for both.

We are looking for someone with strong relationship instincts, commercial rigour, and the ability to operate at speed across multiple partnership types simultaneously. Someone who understands the difference between a brand ambassador and a paid post — and knows how to maximise the value of each.

Key Responsibilities

• Ambassador & Partnership Strategy
• Own the end-to-end ambassador and partnerships strategy for IM8 across all markets (US, UK, HK, APAC)
• Define the partnership tier framework — from hero ambassadors and athletes to micro creators and affiliate partners — and allocate budget accordingly
• Set channel-level targets for attributed revenue, CAC, and brand impact, and be accountable for hitting them
• Map the partnership roadmap across platforms and formats: Instagram, TikTok, YouTube, podcasts, events, and beyond
• Continuously assess and evolve the partnership mix as the brand and market landscape shifts
• Ambassador & Partner Relationships
• Identify, vet, negotiate, and manage relationships with ambassadors and partners across all tiers and categories
• Build and maintain long-term relationships with key talent — athletes, health professionals, wellness creators, and brand collaborators
• Develop and manage ambassador contracts, usage rights, deliverable frameworks, and renewal processes
• Brief ambassadors and partners effectively — ensuring all content and activations are on-brand, on-message, and performance-driven
• Manage agency and platform relationships where relevant, maintaining quality and strategic alignment
• Performance & Attribution
• Own performance metrics across the ambassador and partnerships function, including but not limited to:
• Partnership-attributed CAC and ROAS
• Engagement rate and content quality benchmarks by partner tier and category
• Conversion rate and revenue attribution from partnership-driven traffic
• UGC output volume and paid activation rate
• Affiliate and commission program efficiency
• Own and optimise the partnerships tech stack (e.g., AspireIQ, Grin, Impact, or equivalent), ensuring full visibility and scalable tracking
• Evolve reporting frameworks and dashboards as the program matures
• Identify attribution gaps and implement measurement improvements to support confident investment decisions
• Content & Activation Pipeline
• Work with ambassadors and partners to generate a consistent pipeline of high-quality content and activations
• Identify top-performing partnership content and activate it as paid media through dark posting and whitelisting
• Collaborate with the paid media and creative teams to amplify partnership content at scale
• Build a systematic process to move the best organic partnership content into always-on paid assets
• Ensure usage rights and licensing are in place across all partnership assets
• AI Integration & Operations
• Develop and implement AI-powered workflows across the partnerships function — partner discovery, outreach, briefing, performance analysis, and reporting
• Continuously evaluate and adopt AI tools that increase output velocity and relationship quality without sacrificing either
• Contribute to the scalability of the partnerships operating model as IM8 grows
• Build and maintain scalable SOPs and playbooks across the full partnership lifecycle

Required Experience & Skills

• 5+ years managing ambassador programs, brand partnerships, or influencer marketing in DTC, health, wellness, or consumer brands
• Demonstrated track record of building partnership programs that drive measurable commercial outcomes — not just reach or impressions
• Experience managing diverse partnership types — talent, creators, brand collaborations, and affiliates
• Strong contract and commercial negotiation skills — you know what partners are worth and structure deals accordingly
• Deep knowledge of the creator and talent landscape across Instagram, TikTok, and YouTube
• Strong command of partnership performance metrics and attribution frameworks
• Excellent relationship management skills — with talent, agents, agencies, and internal stakeholders
• Strong analytical mindset — you can read a performance dashboard and translate it into decisions
• Comfortable managing multiple partnerships simultaneously in a fast-moving environment

Preferred Experience

• Experience working with athlete, celebrity, or high-profile brand ambassador programs
• Subscription or wellness category exposure
• Experience with AI-driven partner discovery and outreach tools
• Exposure to UGC-to-paid amplification workflows
• Advanced partnerships platform experience (AspireIQ, Grin, Impact, Creator.co, or similar)
• Experience structuring and managing affiliate and commission-based programs at scale

Leadership Competencies

• High standards with the pragmatism to move fast — you don’t let perfect be the enemy of good
• Strategic thinker with strong execution capability — you can set the vision and then go build it
• Builder mindset — comfortable creating structure and process while simultaneously running the programme
• Relationship-first — you build trust with partners quickly and manage it with consistency
• Comfortable in a high-growth, fast-changing environment where priorities shift and speed matters

AI-Native Requirement & How We Hire

You must be AI-native.

We are an AI-first team. You will be expected to use AI tools daily — to move faster, work smarter, and produce better output than you could without them. This is not a preferred skill. It is a hard requirement. Candidates who are not actively and fluently using AI in their workflow will not advance in our hiring process.

The Beat Claude Challenge

Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces.

Ties don’t advance.

Why This Matters

This role is not static.

As IM8 scales globally, ambassador and partnerships will become one of the most strategic levers we have — shaping how the brand is perceived, who carries it, and how it converts. The person in this role will help define what world-class partnership looks like for a premium health brand at scale. This is a genuine ownership role — with real budget, real relationships, and real impact on how IM8 grows.

Join us to make a huge impact as we revolutionize healthcare. The thing we most value is working with talented, growth-minded people, who don’t hesitate to jump into creative problem solving. We don’t believe in up or out, we don’t believe in rest and vest. We want to give you the opportunity to grow with us. Neither your career nor Prenetics is a sprint — they’re both marathons.

In our hiring process, we look at building a team with three essential factors: adaptability, ability and passion. We’ve discovered the greatest achievements come from the right people working collaboratively towards a shared goal. As Prenetics and our vision continues to grow, you’ll have the opportunity to constantly change and evolve with us.