Team Lead- Social Media

About Liquid Technologies

Liquid Technologies is a future-focused technology company delivering AI, software development, data engineering, DevOps, product design, and digital transformation solutions.

We are looking for a Team Lead – Social Media to strengthen our social media function through strong strategy, content quality, hands-on execution, team leadership, and performance accountability.

Position Summary

The Team Lead – Social Media will own Liquid Technologies’ social media strategy, content quality, and performance across priority platforms.

This is a hands-on leadership role. The person will guide existing social media resources while contributing directly to content creation, graphic design, short-form video editing, and paid campaign execution when needed.

The successful candidate will report to the Marketing Lead.

• Own the social media strategy, content calendar, and platform plans in line with wider marketing goals.
• Develop concepts, hooks, captions, carousel structures, reel scripts, storyboards, and creative briefs.
• Turn relevant trends, formats, and audience conversations into timely, platform-native B2B content.
• Direct the designer, video editor, and social media resources, set priorities, and review content for quality and consistency.
• Create or adapt social graphics and short-form videos independently when needed.
• Support paid social campaigns through creative development, setup, testing, and performance monitoring.
• Track channel performance, test new approaches, and use insights to improve reach, engagement, traffic, and qualified interest.

Required Qualifications & Experience

• 4+ years of experience in social media, content, or digital marketing, including experience guiding other team members.
• A strong portfolio of social content, campaigns, carousels, and short-form videos.
• Strong understanding of platform behaviour, trends, algorithms, content formats, and audience engagement.
• Excellent creative and visual judgment, with the ability to direct designers and video editors.
• Hands-on ability in at least one design tool, such as Canva, Photoshop, Illustrator, or Figma.
• Hands-on ability in at least one video-editing tool, such as CapCut, Premiere Pro, or After Effects.
• Strong written English and social copywriting skills across hooks, captions, scripts, carousels, and calls to action.
• Hands-on experience with Meta Ads Manager and/or LinkedIn Campaign Manager, along with the ability to interpret content and campaign analytics.
• Experience creating content for B2B technology, SaaS, software, or AI companies is preferred.

Application Question(s):

• Have you managed end-to-end social media campaigns, including content creation, graphic/video editing, paid campaigns, and performance analysis?
• Current Gross Salary in PKR?
• Expected Gross Salary in PKR?
• Are you comfortable to work onsite Zamzama Phase V, Karachi?

Work Location: In person