Social Media Manager

Role Overview

The Social Media Manager will own and strengthen TheSkinFit’s presence across all social platforms. The role requires a strong mix of content planning, storytelling, creative judgment, community building and performance analysis.

As TheSkinFit expands from beauty into broader lifestyle categories, this person will help shape how the brand communicates, connects and stays culturally relevant across every digital touchpoint.

Key Responsibilities

• Develop and execute monthly social media strategies and content calendars.
• Manage TheSkinFit’s presence across Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit and emerging platforms.
• Translate campaigns, products, new categories and business milestones into engaging social stories.
• Plan platform-specific content, including reels, videos, carousels, posts, stories and interactive formats.
• Write and proofread captions, scripts and campaign messaging before publication.
• Brief and coordinate with designers, videographers, content creators and internal teams.
• Ensure all content follows a consistent brand identity, visual direction and tone of voice.
• Oversee content scheduling, publishing and timely campaign execution.
• Manage community engagement, including comments, messages, mentions and customer conversations.
• Monitor brand sentiment and support online reputation management across social platforms, Reddit and relevant communities.
• Plan and manage influencer, affiliate and PR collaborations.
• Align social communication with Marketing, Commercial, E-commerce, Customer Support and Creative teams.
• Manage and lead Creative for Social and Digital platforms
• Maintain consistency between social campaigns and website campaign creatives.
• Track trends, competitor activity and cultural moments relevant to TheSkinFit’s audience.
• Review performance data, identify improvement opportunities and present weekly and monthly reports.

Candidate Requirements

• 3–5 years of experience in social media, content or digital marketing.
• Strong understanding of beauty, fashion, lifestyle or e-commerce audiences.
• Proven experience growing social reach, engagement and community.
• Excellent command of English and Urdu/Roman Urdu.
• Strong copywriting, storytelling and proofreading skills.
• Good creative judgment with an understanding of visual design and short-form video.
• Experience managing influencers, affiliates and online communities.
• Comfortable working with social analytics and reporting tools.
• Highly organized, proactive and able to manage multiple campaigns in a fast-paced environment.
• A strong portfolio of social campaigns or content work is required.

Pay: Rs135,000.00 - Rs175,000.00 per month

Work Location: In person