Social Media Intern

Location: DHA Phase 6, Bukhari Commercial, Karachi (On-Site)

Type: Internship (3 to 6 Months — leading to a full-time Associate role based on performance)

Role Overview

The Deft Crew (TDC) is looking for a high-energy Social Media & Influencer Marketing Intern to join our creative engine in Karachi. You will work directly across our client portfolio—ranging from lifestyle brands, hospitality, and salons to e-commerce, tech platforms, and campus discount initiatives.

This is a fast-paced, hands-on role involving real content production, creator outreach, client campaign execution, and on-set assistance.

Key Responsibilities1. Social Media & Visual Content Execution

• Reel & Short-Video Production: Assist with planning, framing, filming, and quick-turnaround editing for Instagram Reels and TikToks using CapCut and mobile stabilization gear.
• Content Scheduling: Maintain brand content calendars and handle error-free scheduling across Meta Business Suite, TikTok, and LinkedIn.
• Copywriting: Draft catchy captions, direct-response hooks, and story copy tailored to each brand’s identity.
• On-Set Support: Coordinate on-location shoots for client activations, lifestyle venues, and local brand promotions.

2. Influencer & PR Campaign Coordination

• Creator Sourcing: Research and identify micro, macro, and UGC creators aligned with specific client briefs.
• Outreach & Negotiation: Manage daily DMs and email outreach to influencers, negotiate barter or paid terms, and organize PR product drop-offs.
• Briefing & Oversight: Send campaign briefs, oversee posting schedules, and ensure creators tag correct handles, location pins, and tracking links.
• Database Maintenance: Keep TDC’s influencer directory updated with engagement metrics, niche classifications, and past campaign performance data.

3. Campus & Community Activation

• Student Network Support: Assist with campus ambassador coordination across partner universities and colleges in Karachi.
• App & Offer Promotion: Help execute social and campus-led promotional campaigns for student discounts and youth initiatives.
• Community Management: Monitor post comments and direct messages across brand channels to maintain high response rates and community engagement.

4. Campaign Tracking & Reporting

• Log reach, impressions, engagement rates, site clicks, and conversion data into campaign reporting sheets following TDC’s execution standards.

Requirements & Qualifications

• Platform Fluency: Native understanding of Instagram Reels, TikTok, and LinkedIn trends, audio clips, and algorithmic changes.
• Creation Tools: Proficiency with CapCut, Canva, and mobile content creation workflows. Basic familiarity with Adobe Suite (Photoshop/Premiere) is a plus.
• Communication: Excellent verbal and written English/Urdu communication skills for direct creator outreach and client brief adherence.
• Hustle & Organization: Ability to manage tight deadlines, jump onto real-time social trends, and keep tracking spreadsheets updated.
• Location: Based in Karachi with the ability to work on-site at the DHA Phase 6 office and attend client shoots when required.

Pay: Rs10,000.00 - Rs20,000.00 per month

Work Location: In person