SEO, Meta & AIO Specialist – On-site | Lahore

About the Role

We are seeking a highly motivated SEO, Meta & AIO Specialist to join our growing digital marketing team. This role combines traditional Search Engine Optimization (SEO), Meta Advertising (Facebook & Instagram), and the emerging field of AI Optimization (AIO/GEO).

The ideal candidate will be responsible for driving organic growth, managing paid social campaigns, and ensuring brands remain visible across both search engines and AI-powered search platforms.

If you are passionate about data, performance marketing, search visibility, and leveraging AI to stay ahead of digital trends, we'd love to hear from you.

Key Responsibilities

SEO & Organic Growth

Conduct keyword research and competitor analysis.

Perform technical SEO audits and implement recommendations.

Optimize website structure, content, metadata, and internal linking.

Develop and execute on-page and off-page SEO strategies.

Build and manage high-quality backlink campaigns.

Monitor rankings, traffic, and conversions across multiple projects.

Meta Advertising

Plan, create, and manage Facebook and Instagram ad campaigns.

Optimize campaigns for lead generation, sales, and brand awareness.

Monitor performance metrics and improve ROI.

Conduct audience research and retargeting campaigns.

Create detailed performance reports and recommendations.

AI Optimization (AIO/GEO)

Optimize websites and content for AI-driven search experiences.

Implement structured data, schema markup, and entity optimization.

Develop content strategies that improve visibility in AI search platforms.

Monitor brand presence across emerging AI search ecosystems.

Stay updated with the latest trends in AI search and digital marketing.

Analytics & Reporting

Track and analyze campaign performance.

Prepare weekly and monthly reports.

Identify growth opportunities through data analysis.

Present actionable insights to management and clients.

Requirements

Essential Skills

2+ years of experience in SEO and digital marketing.

Proven experience managing Meta (Facebook & Instagram) advertising campaigns.

Strong understanding of Technical SEO, On-Page SEO, and Off-Page SEO.

Experience with keyword research, competitor analysis, and link building.

Knowledge of Core Web Vitals, schema markup, and website optimization.

Ability to manage multiple projects simultaneously.

Tools & Platforms

Ahrefs

SEMrush

Google Search Console

Google Analytics 4 (GA4)

Meta Ads Manager

Google Tag Manager

Looker Studio

WordPress

Preferred Qualifications

Experience with AIO (AI Optimization) or GEO (Generative Engine Optimization).

Familiarity with ChatGPT, Claude, Gemini, Perplexity, and AI content workflows.

Basic HTML/CSS knowledge.

Understanding of conversion rate optimization (CRO).

What We're Looking For

Results-driven mindset.

Strong analytical and problem-solving skills.

Excellent communication and reporting abilities.

Ability to work independently and take ownership of projects.

Passion for staying ahead of digital marketing and AI trends.

Hiring Process

Step 1: CV Screening

Step 2: Practical Assessment

Basic SEO Audit

Meta Campaign Review

Strategy Discussion

Step 3: Technical Interview

Step 4: Final Interview

What We Offer

✔ Competitive Salary

✔ Career Growth Opportunities

✔ Exposure to Diverse Client Projects

✔ Hands-On Experience with AI Marketing Technologies

✔ Professional Development & Learning Environment

How to Apply

Send your:[email protected]

Updated CV

Portfolio or Case Studies

SEO Results / Ranking Achievements

Meta Campaign Performance Examples

via Email at [email protected]

Note: Company details will be shared during the initial screening call.

Work Location: Remote