TikTok Shop Manager

As TikTok Shop Manager, you will be responsible for building our client's TikTok Shop from the ground up and managing it on an ongoing basis. You will handle everything from initial account registration and product catalog setup through to daily order operations, ad campaign management, affiliate program oversight, and monthly performance reporting. The ideal candidate has operated a high-volume TikTok Shop end-to-end and is comfortable navigating the full Seller Center toolkit.

Phase 1 Responsibilities — Shop Setup & Configuration

Shop Profile & Branding

 

• Configure shop name, logo, banner imagery, categories, and storefront layout in Seller Center
• Write a compelling, keyword-rich shop bio and description
• Link the TikTok Business/Marketing Account(s) to the shop to enable shoppable video and product tagging 
  
  
   

Product Catalog Setup

• Audit the product range against TikTok's prohibited and restricted product policies and advise the client
• List products individually or via bulk upload / Shopify catalog sync
• Optimize product titles with niche search keywords, write detailed descriptions, and upload multi-angle imagery and demo videos
• Understand and discuss with the client (and then implement) the optimal configuration for SKUs, variants, and pricing; set opening inventory levels
• Submit all listings for TikTok product approval review and resolve any rejections
• Conduct a test purchase to validate the full checkout and fulfillment flow 
  
  
   

FBM and FBT Configuration

• Configure FBM: Set warehouse / pickup and return addresses; create shipping templates covering rates, zones, and carrier selection
• Configure FBT: enroll products, prepare inbound shipments to TikTok warehouses, and configure the free-shipping opt-in settings
• If using Shopify: install and configure the TikTok channel app to enable real-time inventory and order sync
• Author and publish the shop's return policy in compliance with applicable consumer protection laws
• Draft 3PL to FBT ongoing inventory management plan and workflow. 
  
  
   

Customer Service

• Configure customer service notifications
• Set up FAQs, saved responses, and response workflows
• Establish return, refund, and cancellation handling procedures
• Set escalation path for customer support issues 
  
  
   

Advertising & Promotions Setup

• Link TikTok Ads Manager to the shop and configure the primary ad account
• Launch initial GMV Max campaign(s) — set target ROI, daily budget, and product selection
• Set up TikTok Search Ads with relevant keyword targeting to capture intent-driven discovery
• Configure TikTok Pixel if driving traffic to an external website or landing page
• Build out and maintain welcome promotions, platform coupons, and launch discount strategies in Seller Center 
  
  
   

Affiliate / Creator Program Setup

• Enable and configure the Affiliate Center, including open and targeted collaboration plans
• Work with our Affiliate/Creator team to set baseline and tiered commission structures across product categories
• Work with our Affiliate/Creator team to establish a product seeding / free sample program and write a creator brief with content guidelines 
  
  
   

Phase 2 Responsibilities — Ongoing Management & Operations

Daily Operations

• Monitor and respond to all buyer messages within 12 hours
• Verify the processing and fulfillment of new orders
• Review and action open return and refund requests in line with shop policy
• Monitor product and video comments for customer questions, complaints, or escalations
• Check the Shop Health dashboard daily for violations, warnings, or Late Dispatch Rate (LDR) increases 
  
  
   

Weekly Operations

• Review GMV Max campaign performance (cost, orders, CPA, ROI) and adjust target ROI as needed
• Audit GMV Max creative assets and exclude under-performing videos
• Review inventory levels and initiate restock for SKUs approaching low thresholds
• Sync inventory counts across all sales channels to prevent overselling
• Review Search Ads keyword performance and refine bids and match types
• Monitor and respond to product reviews; flag patterns requiring action
• Update product listings as needed: pricing, imagery, descriptions, or promotional badges 
  
  
   

Monthly Operations

• Produce a full performance report covering GMV, orders, ad spend, ROAS, and affiliate ROI
• Export raw order data and build a net revenue / P&L analysis — accounting for referral fees, transaction fees, affiliate commissions, and fulfillment costs
• Reconcile payouts against Seller Center invoices
• Review TikTok's ACE Powered Insights for platform-generated growth recommendations
• Analyze SKU-level performance and identify top and bottom performers
• Plan and schedule upcoming promotions, flash sales, and seasonal campaigns
• Work with our Affiliate/Creator Team to review and adjust affiliate commission rates; roll out performance bonuses for top creators
• Review FBT warehouse inventory and plan replenishment inbound shipments
• Conduct a shop health audit covering seller score, policy compliance, and LDR trends
• Monitor TikTok platform policy updates, fee changes, and new ad format rollouts 
  
  
   

Quarterly / Strategic Operations

• Set and document measurable growth goals for the upcoming quarter in collaboration with stakeholders
• Evaluate catalog expansion opportunities: new SKUs, product bundles, or virtual bundles
• Review and optimize the fulfillment strategy mix (FBT vs. seller-ship vs. 3PL)
• Audit the full technology and integration stack: inventory sync tools, shipping apps, analytics platforms
• Evaluate eligibility for premium seller tiers including Star Shop and Mall status 
  
  
   

Crisis & Issue Management

• Triage and respond to Shop Health violations — pause campaigns and slow order intake if LDR spikes
• Conduct root cause analysis for fulfillment failures or policy incidents and implement corrective action
• File TikTok support tickets with supporting documentation when external factors are responsible
• Manage chargebacks, fraud disputes, and escalated return or refund claims