Social Media Manager

Experience: 1–2 Years

Job Type: Full-Time (Night Shift)

Working Hours: 8:00 PM – 5:00 AM (PKT)

About the Role

We are looking for a creative, proactive, and detail-oriented Junior Social Media Manager to join our marketing team.

The ideal candidate should have a strong understanding of social media platforms, content creation, audience engagement, and basic digital marketing. The candidate should also be comfortable using AI tools to improve productivity and assist with content creation, research, ideation, and social media management.

You will work closely with the marketing, graphic design, and video editing teams to plan and execute engaging social media content for multiple brands and clients.

Key Responsibilities

• Manage day-to-day social media activities across Facebook, Instagram, TikTok, and LinkedIn.
• Develop and maintain monthly social media content calendars.
• Create engaging captions, post copy, hooks, CTAs, and basic content briefs.
• Research trending topics, content formats, hashtags, sounds, and relevant social media trends.
• Coordinate with graphic designers and video editors to ensure timely execution of content.
• Schedule and publish posts, reels, stories, and other social media content.
• Monitor comments, messages, mentions, and audience engagement.
• Assist in developing social media strategies based on individual brand objectives.
• Conduct competitor research and identify new content opportunities.
• Monitor social media performance including reach, engagement, views, followers, and other relevant metrics.
• Prepare basic social media performance reports and identify areas for improvement.
• Assist with Meta Ads management, campaign monitoring, and reporting when required.
• Ensure all content follows the brand's tone, communication style, and visual guidelines.
• Stay updated with new social media features, platform changes, algorithms, and best practices.

AI & Technology Skills

• Good working knowledge of AI tools such as ChatGPT for generating captions, content ideas, hooks, scripts, CTAs, and social media copy.
• Ability to use AI tools for content research, brainstorming, content planning, and repurposing existing content.
• Familiarity with AI-assisted tools for caption writing, hashtag research, social media ideation, and content creation.
• Ability to write effective prompts and refine AI-generated content according to different brand voices and target audiences.
• Ability to use AI as a productivity tool while maintaining human creativity, originality, and brand consistency.
• Willingness to learn and experiment with new AI tools and marketing technologies.
• Understanding that AI-generated content should be reviewed, edited, fact-checked, and customized before publishing.

Preferred Skills

• Experience managing social media accounts for multiple brands or clients.
• Experience working in a digital marketing agency is a plus.
• Basic knowledge of Canva or similar creative tools.
• Understanding of Meta lead-generation and conversion campaigns.
• Basic knowledge of Instagram Reels and TikTok content strategy.
• Experience using AI tools for content creation and marketing.
• A portfolio or examples of previously managed social media accounts will be preferred.

Pay: Rs50,000.00 - Rs60,000.00 per month

Work Location: In person