Social Media Executive

We are looking for a creative, trend-aware and energetic Social Media Executive to join our marketing team. The ideal candidate will be passionate about fashion, beauty and digital content, with a strong understanding of Instagram, TikTok, Facebook and emerging social media trends.

Key Responsibilities

• Develop and execute daily/weekly social media content plans.
• Manage brand Instagram, Facebook, TikTok and other relevant social platforms.
• Create engaging captions, posts, stories, reels and short-form video content.
• Stay updated with fashion, beauty, e-commerce and social media trends.
• Develop creative ideas for product launches, promotions, sales and seasonal campaigns.
• Coordinate with the photography, design, marketing and e-commerce teams for content production.
• Monitor comments, messages and audience engagement and maintain an active brand voice.
• Track social media performance, including reach, engagement, followers, clicks and conversions.
• Prepare regular social media reports and suggest improvements based on performance.
• Research competitors and identify new content opportunities.
• Ensure all content follows brand identity and communication style.

Requirements

• Bachelor's degree in Marketing, Media, Communications or a related field.
• 2–3 years of experience in social media management, preferably in fashion, beauty, e-commerce or retail.
• Strong understanding of Instagram, TikTok and Facebook.
• Excellent content-writing and communication skills.
• Good understanding of Reels, Stories, short-form video and social media trends.
• Creative mindset with strong attention to visual presentation.
• Basic knowledge of Canva or other content/design tools is a plus.
• Familiarity with social media analytics and insights.
• Ability to work in a fast-paced e-commerce environment.
• Strong organizational skills and ability to manage multiple campaigns and deadlines.

Work Location: In person