SOCIAL MEDIA EXECUTIVE

Job Description – Social Media Executive

Industry: Textile / Fashion E-Commerce
Department: Marketing / Digital Marketing
Job Type: Full-Time
Location: Karachi

Job Summary
We are looking for a creative, proactive, and trend-focused Social Media Executive to manage and grow the company’s social media presence across platforms. The candidate will be responsible for content planning, posting, community engagement, trend research, and performance monitoring while maintaining the brand’s identity and tone.

Key Responsibilities

• Manage the company’s social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Develop and execute a monthly social media content calendar aligned with brand, campaign, and sales objectives.
• Create, coordinate, and publish engaging content including posts, reels, stories, videos, carousels, and promotional content.
• Coordinate with the Graphic Design, Photography, Videography, Fashion Design, Marketing, and E-Commerce teams for content creation.
• Conduct regular research on fashion, textile, lifestyle, social media, and e-commerce trends and incorporate relevant trends into the content strategy.
• Write engaging and brand-appropriate captions, copy, hashtags, and social media descriptions.
• Manage daily community engagement, including comments, messages, mentions, and customer interactions.
• Maintain consistent brand voice, visual identity, and communication style across social media platforms.
• Support product launches, seasonal campaigns, sales promotions, collaborations, and special events through social media campaigns.
• Monitor competitor and industry activity to identify relevant content opportunities and emerging trends.
• Track and analyze social media performance, including reach, engagement, followers, views, clicks, and conversions.
• Prepare regular social media performance reports and provide recommendations for improvement.
• Coordinate with the digital marketing team for paid social media campaigns and content requirements, where required.
• Assist in influencer and creator collaborations, including communication, content coordination, and campaign follow-ups.
• Ensure all scheduled content is published accurately and on time.
• Stay updated with Instagram, TikTok, Facebook, and other platform algorithms, features, and trends.
• Support the development of creative ideas to increase brand awareness, engagement, website traffic, and e-commerce sales.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Mass Communication, Media Studies, Business Administration, or a related field.
• 1–3 years of experience in social media management, preferably within fashion, textile, retail, lifestyle, or e-commerce.
• Strong understanding of major social media platforms, particularly Instagram, Facebook, TikTok, and LinkedIn.
• Excellent content writing, caption writing, and communication skills.
• Strong understanding of current fashion and social media trends.
• Basic knowledge of content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms will be an advantage.
• Ability to understand social media insights and analyze performance data.
• Creative mindset with strong attention to visual details and brand aesthetics.
• Good organizational and time-management skills.
• Ability to work under deadlines and manage multiple campaigns simultaneously.
• Strong coordination and interpersonal skills.

Key Competencies

• Social Media Management
• Content Planning & Execution
• Trend Research
• Creative Content Development
• Community Management
• Copywriting & Caption Writing
• Social Media Analytics
• Influencer/Creator Coordination
• Brand Communication
• Campaign Coordination
• Creativity & Innovation
• Attention to Detail

Key Performance Indicators (KPIs)

• Growth in social media followers and reach
• Engagement rate and audience interaction
• Reels/video views and content performance
• Consistency and timely execution of the content calendar
• Growth in website/e-commerce traffic from social media
• Campaign and promotional performance
• Community response and engagement

Work Location: In person