Social Media Executive

The Social Media Executive will be responsible for planning, managing, and executing the brand’s presence across various social media platforms. This role ensures that all social media communications are consistent, engaging, and aligned with the overall marketing strategy. The position involves both strategic planning and hands-on management to maintain an active and well-curated social media presence that supports business goals.

Key Responsibilities

- Develop monthly and weekly social media plans, maintaining structured content calendars that align with marketing campaigns and business priorities.
- Collaborate closely with the Marketing Manager and relevant teams for content planning, approvals, revisions, and timely execution.
- Work with design, content, and video teams to ensure the timely delivery of creatives and content assets.
- Manage daily operations of social media platforms including Instagram, Facebook, TikTok, and YouTube.
- Schedule and publish content while ensuring consistency, accuracy, proper formatting, and adherence to brand guidelines.
- Review all content before publishing, checking captions, spelling, product details, prices, dates, and links for accuracy.
- Monitor audience engagement by tracking comments and messages; coordinate with customer support or escalate issues as necessary.
- Track social media performance metrics such as reach, engagement, and follower growth; prepare monthly reports and campaign summaries.
- Identify opportunities for platform growth, new content formats, and enhanced engagement while staying updated on social media trends.
- Assist with the creation of short-form video content and coordinate with the video editor to ensure timely delivery.
- Maintain organized communication, follow-ups, and coordination throughout the content planning and execution process.

Required Qualifications

- Bachelor’s degree in Marketing, Media Sciences, Business, or a related field.
- Minimum of 2 years of experience in social media management or content creation, preferably within retail, fashion, apparel, or e-commerce sectors.

Preferred Qualifications and Skills

- Proficiency in MS Excel, Word, and Outlook; experience with ERP systems is an advantage.
- Strong understanding of Instagram and Facebook content formats and best practices.
- Basic skills in photography, videography, and reel editing; familiarity with editing tools such as CapCut or similar applications is a plus.
- Excellent copywriting and caption writing abilities with keen attention to detail.
- A strong aesthetic sense, especially for home and lifestyle-related content.

This is a full-time position based in Karachi, requiring in-person attendance. The monthly salary range is Rs60,000 to Rs75,000.

Candidates will be asked about their current salary, salary expectations, employment status, notice period (if applicable), and reasons for seeking a new opportunity during the application process.