SOCIAL MEDIA EXECUTIVE

We are seeking a creative and proactive Social Media Executive to enhance and manage our social media presence across multiple platforms. The ideal candidate will be responsible for planning and publishing content, engaging with the community, researching trends, and monitoring performance while ensuring the brand’s identity and tone remain consistent. This role requires collaboration with various teams to deliver compelling content that supports marketing campaigns, product launches, and sales objectives in the textile and fashion e-commerce industry.

Key Responsibilities

- Manage social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
- Develop and implement a monthly social media content calendar aligned with brand goals, campaigns, and sales targets.
- Create, coordinate, and publish engaging content such as posts, reels, stories, videos, carousels, and promotional materials.
- Collaborate with Graphic Design, Photography, Videography, Fashion Design, Marketing, and E-Commerce teams to produce high-quality content.
- Conduct ongoing research on fashion, textile, lifestyle, social media, and e-commerce trends to keep content fresh and relevant.
- Write engaging captions, copy, hashtags, and descriptions that reflect the brand’s voice.
- Manage daily community engagement including comments, messages, mentions, and customer interactions.
- Maintain consistent brand voice, visual identity, and communication style across all social media channels.
- Support product launches, seasonal campaigns, sales promotions, collaborations, and special events through targeted social media campaigns.
- Monitor competitor activities and industry trends to identify new content opportunities.
- Track and analyze social media metrics such as reach, engagement, followers, views, clicks, and conversions.
- Prepare regular performance reports and recommend strategies for improvement.
- Coordinate with the digital marketing team on paid social media campaigns and content requirements.
- Assist with influencer and creator collaborations, including communication, content coordination, and campaign follow-ups.
- Ensure timely and accurate publication of all scheduled content.
- Stay updated on platform algorithms, features, and emerging trends to optimize social media strategies.
- Contribute creative ideas to boost brand awareness, engagement, website traffic, and e-commerce sales.

Required Qualifications

- Bachelor’s degree in Marketing, Mass Communication, Media Studies, Business Administration, or a related field.
- 1 to 3 years of experience in social media management, preferably in fashion, textile, retail, lifestyle, or e-commerce sectors.
- Strong knowledge of major social media platforms, especially Instagram, Facebook, TikTok, and LinkedIn.
- Excellent writing skills for content, captions, and communication.
- Solid understanding of current fashion and social media trends.
- Basic familiarity with content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms is advantageous.
- Ability to interpret social media insights and analyze performance data effectively.
- Creative mindset with keen attention to visual details and brand aesthetics.
- Strong organizational and time-management skills to handle multiple campaigns under deadlines.
- Effective coordination and interpersonal skills for cross-team collaboration.

Key Competencies

Social Media Management, Content Planning & Execution, Trend Research, Creative Content Development, Community Management, Copywriting & Caption Writing, Social Media Analytics, Influencer/Creator Coordination, Brand Communication, Campaign Coordination, Creativity & Innovation, Attention to Detail.

Key Performance Indicators (KPIs)

Growth in social media followers and reach, engagement rate and audience interaction, reels/video views and content performance, consistency and timely execution of content calendar, increase in website/e-commerce traffic from social media, campaign and promotional success, and community response and engagement.

This is a full-time, in-person position based in Karachi within the Marketing/Digital Marketing department of a textile and fashion e-commerce company.