Social Media Executive

Social Media Executive

Industry: Women’s Fashion & Textile Clothing Brand
Department: Marketing
Employment Type: Full-Time
Location: On-Site
Reports To: Business Head

About the Role

We are looking for a Social Media Executive who will be responsible for managing the brand’s social media presence, developing engaging content, coordinating with creative teams, growing online communities, and supporting marketing campaigns across digital platforms.

The ideal candidate should have hands-on experience in Instagram, Facebook, TikTok, content planning, social media management, community engagement, influencer coordination, social media analytics, and trend identification, preferably within the fashion, textile, retail, or e-commerce industry.

Key Responsibilities

1. Social Media Management

• Manage the brand’s social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Develop and maintain monthly and weekly social media content calendars.
• Publish and schedule posts, reels, stories, videos, product content, and promotional campaigns.

2. Content Planning & Coordination

• Develop creative content ideas based on brand objectives, launches, promotions, and seasonal campaigns.
• Coordinate with the Creative, Photography, Videography, Marketing, and E-commerce teams to produce social media content.
• Prepare creative briefs and communicate content requirements to designers and content creators.

3. Campaigns & Product Promotion

• Support social media campaigns for new collections, Eid campaigns, seasonal launches, sales, promotions, and special occasions.
• Coordinate social media coverage for photoshoots, events, activations, and brand activities.
• Highlight product features, offers, collections, and brand stories through engaging content.

4. Influencer & Collaboration Management

• Research and identify relevant fashion influencers, creators, and content partners.
• Coordinate influencer collaborations and campaign requirements.
• Manage content briefs, timelines, product deliveries, and campaign communication.

5. Social Media Analytics & Reporting

• Monitor key social media metrics including reach, impressions, engagement, followers, video views, shares, saves, and website traffic.
• Prepare weekly and monthly social media performance reports.
• Analyze content performance and identify high-performing formats and topics.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
• 1–3 years of relevant experience in social media management, digital marketing, content marketing, fashion, retail, or e-commerce.
• Strong hands-on experience with Instagram, Facebook, TikTok, and other social media platforms.
• Strong understanding of social media trends, content formats, and audience behavior.
• Excellent written and verbal communication skills.
• Strong creative thinking and attention to detail.

Preferred Skills

• Experience working with fashion, textile, retail, or e-commerce brands.
• Knowledge of Meta Business Suite / Meta Ads Manager.
• Familiarity with social media scheduling and analytics tools.
• Basic knowledge of Canva, Photoshop, or other creative tools is an advantage.
• Experience coordinating photoshoots, reels, and short-form video content.
• Understanding of influencer marketing and creator collaborations.
• Strong knowledge of Instagram Reels, Stories, TikTok, and short-form content trends.

What We Offer

• Competitive salary package.
• Performance-based growth opportunities.
• Exposure to a growing women’s fashion and textile brand.
• Opportunity to work on creative and high-impact social media campaigns.
• Exposure to fashion content, influencer marketing, product launches, and digital campaigns.

Work Location: In person