Senior LinkedIn Marketing & Lead Generation Specialist

Webcruxs is seeking a seasoned LinkedIn Marketing & Lead Generation Specialist to enhance its brand visibility, engage with key decision-makers, and generate qualified business leads. This full-time role offers flexible work arrangements including onsite, hybrid, and remote options based in Karachi, with shifts available in the morning, evening, and night. The ideal candidate will have a minimum of four years of relevant experience, preferably five or more, with a strong background in promoting web development and digital marketing services. The specialist will lead LinkedIn content creation and outreach strategies, collaborating closely with sales and creative teams to convert platform engagement into meaningful business opportunities.

Key Responsibilities
- Develop and implement a LinkedIn marketing strategy aligned with company goals and target audiences.
- Optimize the company LinkedIn page and support leadership profiles to boost credibility and visibility.
- Manage a content calendar featuring case studies, project highlights, industry insights, educational posts, and service-related content.
- Write engaging English copy and work with designers on visuals, document posts, and video content.
- Conduct research on target companies and decision-makers using LinkedIn and Sales Navigator.
- Build prospect lists based on industry, geography, company size, job role, and business needs.
- Execute personalized connection requests, outreach, and follow-ups to initiate relevant business conversations.
- Engage with prospects and industry communities through thoughtful comments and timely responses.
- Qualify interested prospects, document their requirements, and coordinate meetings with the sales team.
- Maintain accurate CRM records including prospect details, conversation notes, lead sources, and follow-up status.
- Track and analyze content performance, audience engagement, outreach responses, qualified leads, and booked meetings.
- Test various content topics, messaging, and audience segments to optimize campaign results.
- Adhere to LinkedIn’s platform policies and utilize approved tools and account access responsibly.

Required Qualifications
- Minimum of 4 years of professional experience in B2B marketing, LinkedIn marketing, or lead generation with substantial hands-on LinkedIn expertise.
- Proven track record of generating qualified business opportunities through LinkedIn content and outreach.
- Experience marketing web development, website design, SEO, digital marketing, SaaS, or related technology services.
- Strong practical knowledge of LinkedIn company pages, profile positioning, content strategy, and Sales Navigator.
- Excellent English copywriting and professional communication skills.
- Ability to identify relevant decision-makers and tailor messaging to their business needs.
- Experience managing CRM systems and coordinating lead handoffs with sales teams.
- Strong analytical skills with the ability to explain campaign results using clear metrics.
- Ability to independently plan, execute, and refine marketing campaigns.

Preferred Qualifications and Benefits
- Experience targeting clients in the USA, UK, or Canada.
- Background supporting founder or executive thought-leadership content.
- Hands-on experience with LinkedIn Campaign Manager, audience targeting, Lead Gen Forms, and paid campaign reporting.
- Familiarity with Canva, content scheduling tools, and website analytics.
- Skilled in creating case studies and translating technical services into clear business benefits.

Success in this role will be measured by consistent, relevant content that strengthens Webcruxs’ positioning, increased engagement from target audiences, more qualified prospect conversations and sales meetings, and accurate reporting linking LinkedIn activity to business outcomes.

The salary range for this position is PKR 150,000 to 200,000 per month, commensurate with experience, portfolio quality, and demonstrated campaign results. Applicants are encouraged to submit a CV along with a brief example of a LinkedIn campaign they managed, detailing the target audience, responsibilities, campaign duration, and outcomes while maintaining client confidentiality.

Candidates should be prepared to answer questions regarding their LinkedIn marketing experience, campaign management, use of Sales Navigator, outreach strategies, experience with international clients, LinkedIn Ads management, and availability for the specified working hours.