Performance Marketing Executive

Location: Karachi (Onsite)

Experience: 3–5 Years

Working Hours: 12:00 PM – 9:00 PM

Working Days: Monday–Saturday (Alternate Saturdays Off)

Role Overview

We are seeking a results-driven Performance Marketing Executive to manage paid advertising campaigns, strengthen social media presence, and generate qualified B2B leads for our recruitment and HR outsourcing services.

Key Responsibilities

• Paid Advertising: Plan, execute, and optimize Meta, Google, and LinkedIn advertising campaigns to maximize conversions and ROI.
• Social Media & Content: Manage social media platforms, develop content calendars, coordinate creative assets, and improve audience engagement.
• B2B Lead Generation: Execute targeted marketing campaigns to attract corporate decision-makers and generate qualified business inquiries.
• Analytics & Reporting: Monitor campaign performance, optimize conversion funnels, track KPIs, and prepare daily, weekly, and monthly reports.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Minimum 3–5 years of hands-on experience in performance marketing and social media management.
• Strong proficiency in Meta Ads, Google Ads, Google Analytics 4, and conversion tracking; LinkedIn Ads experience preferred.
• Proven expertise in B2B lead generation, campaign optimization, content coordination, and performance reporting.

Key Performance Indicators

• Qualified B2B leads generated and cost per qualified lead.
• Advertising conversion rates and campaign budget efficiency.
• Social media reach, engagement, and content execution.
• Lead-to-meeting contribution and reporting accuracy.

Pay: Rs100,000.00 - Rs120,000.00 per month

Work Location: In person