Performance Marketing Specialist - Fast Fashion

The BranPac is a premier 360 Digital Marketing agency specializing in luxury e-commerce brands, with a strong focus on Jewellery and high-end Fashion. We are looking for a highly skilled and results-oriented Performance Marketing Specialist to manage and optimize paid digital acquisition channels for our clients. The primary focus will be on Meta (Facebook and Instagram) Ads, driving profitable sales and meeting aggressive Return on Ad Spend (ROAS) targets across multiple luxury brands. The ideal candidate will have a proven history of managing campaigns within the luxury e-commerce sector and a deep understanding of campaign optimization to maximize performance.

Key Responsibilities

Strategy & Execution (Meta Focus) Campaign Management: Plan, execute, and manage the entire lifecycle of paid media campaigns on Meta Ads Manager, including Facebook and Instagram. Ensure campaigns are delivered flawlessly within budget and meet performance goals such as ROAS, Cost Per Acquisition (CPA), and Average Order Value (AOV).

Budget Ownership: Oversee a substantial daily and monthly advertising budget, ensuring efficient allocation across acquisition, remarketing, and retention campaigns to maximize return.

Audience Development: Create and refine advanced audience targeting strategies, including Lookalike Audiences, Custom Audiences derived from CRM data, and layered interest targeting tailored specifically for luxury consumers.

Creative Testing: Work closely with the creative team to develop and rigorously A/B test ad copy, visual assets, and landing page strategies. Continuously improve click-through rates (CTR) and conversion rates (CVR) through data-driven experimentation.

Analytics & Reporting Performance Analysis: Conduct daily and weekly performance reviews using Meta Ads Manager, Google Analytics, and internal CRM data. Identify trends, uncover optimization opportunities, and diagnose causes of performance fluctuations.

Reporting: Prepare clear, concise, and actionable weekly and monthly reports for senior management. Translate complex data into strategic insights and recommendations to guide decision-making.

Attribution: Ensure accurate tracking and reporting across all marketing funnels. Troubleshoot pixel implementation, API conversion tracking, and catalog integration issues to maintain data integrity.

Optimization & Growth Funnel Optimization: Optimize campaigns throughout the marketing funnel—from top-of-funnel cold traffic initiatives to high-intent retargeting sequences—to maximize conversions and revenue.

Scaling: Identify scalable growth opportunities and implement strategies to increase monthly revenue while maintaining or improving blended ROAS.

Required Qualifications

Experience: Minimum of 4 years of hands-on experience in Performance Marketing, specifically managing paid acquisition for e-commerce brands.

Meta Ads Expertise: Extensive and proven expertise in the Meta Ads platform (Facebook and Instagram), including deep knowledge of campaign objectives, bidding strategies such as Value Optimization, and catalog management.

E-commerce Proficiency: Strong understanding of key e-commerce metrics including AOV, Lifetime Value (LTV), Conversion Rate (CR), CTR, and ROAS, and how paid channels impact overall business performance.

Industry Focus: Demonstrated experience marketing high-consideration luxury fashion products such as apparel, footwear, accessories, and watches is mandatory.

Preferred Qualifications

Jewelry Marketing Experience: Direct experience marketing jewelry brands is a significant advantage.

Technical Skills: Proficiency in Google Analytics 4 (GA4) or other major web analytics platforms is required.

Advanced Data Skills: Strong skills in Excel or Google Sheets for data manipulation and pivot table reporting.

Key Performance Indicators (KPIs): Familiarity with ROAS, CPA, AOV, and CVR as critical success metrics.

This role is based in-person at our office located in Block 2 Clifton, Karachi, near Ziauddin Hospital Clifton Campus. The BranPac offers an exciting opportunity to work with prestigious luxury brands and make a significant impact through data-driven performance marketing strategies.