Senior Ads Campaign Expert / Paid Ads Manager

STG International is seeking a highly skilled and results-oriented Digital Ads Campaign Expert / Paid Ads Manager to oversee, optimize, and scale advertising campaigns for an international medical lift chair business. The ideal candidate will have hands-on experience managing paid advertising campaigns that generate qualified leads, boost online sales, and efficiently manage budgets. This role requires a deep understanding of campaign strategy, audience targeting, conversion optimization, and performance analytics rather than basic boosting skills.

Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, and other relevant platforms.
- Develop effective advertising strategies to generate qualified leads, inquiries, and sales specifically for medical lift chairs.
- Manage campaign budgets, audience segmentation, retargeting, lookalike audiences, and conversion-focused targeting.
- Create and test various ad creatives, headlines, copy, offers, landing pages, and calls to action.
- Monitor campaign performance metrics including CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
- Analyze campaign data to make informed decisions based on measurable results.
- Set up and monitor Meta Pixel, conversion events, tracking, and utilize Google Analytics/Google Tag Manager where applicable.
- Identify underperforming campaigns and implement strategies to improve results and reduce acquisition costs.
- Collaborate with social media and AI specialists to develop high-converting creatives, videos, and advertising content.
- Conduct research on competitors, customer behavior, and target audiences, focusing on medical lift chairs and mobility-related products.
- Prepare regular performance reports and present campaign results, challenges, and growth opportunities to management.
- Develop and execute scaling strategies for successful campaigns while maintaining profitability.

Required Qualifications & Experience
- Minimum 1–2 years of proven, hands-on experience managing paid advertising campaigns professionally.
- Strong practical experience with Meta Ads Manager, including Facebook and Instagram advertising.
- Experience with Google Ads is highly preferred.
- Demonstrated understanding of lead generation, e-commerce sales campaigns, retargeting, and conversion optimization.
- Strong knowledge of advertising analytics, tracking, campaign testing, and budget optimization.
- Ability to explain campaign performance using actual metrics and results.
- Excellent written and spoken English communication skills.
- Strong analytical thinking, problem-solving, and decision-making abilities.
- Ability to work independently, take ownership of campaigns, and deliver measurable outcomes.
- Experience marketing physical products, healthcare products, medical equipment, or mobility products is a significant advantage.

Preferred Qualifications and Benefits
- Experience with landing page optimization and conversion rate optimization (CRO).
- Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion APIs.
- Ability to develop full-funnel advertising strategies, from awareness to lead generation and sales.
- Knowledge of CRM systems, lead tracking, and sales funnel reporting.
- Experience using AI tools for ad copywriting, creative testing, and campaign research.

What We Offer
- Fixed salary ranging from PKR 40,000 to 70,000, depending on experience and capability.
- Additional performance-based bonuses.
- Opportunity to manage international advertising campaigns.
- Long-term growth opportunities for candidates demonstrating strong performance.

Candidates must have at least 1–2 years of relevant, hands-on experience with demonstrable knowledge of paid advertising. Applicants should be prepared to discuss campaigns they have personally managed, including their responsibilities, budgets handled, and measurable results achieved. Shortlisted candidates may be required to complete a practical assessment or campaign strategy task.

This is a full-time, in-person position. We are looking for a proactive professional who can take full ownership of advertising performance and contribute directly to business growth.