Google & Meta Ads Specialist (Performance Marketing)

About the job

Company: Ayanex LLC®

Location: Karachi, Pakistan (On-site)

Type: Full-time

Salary: PKR 50,000 to 75,000 per month, plus performance-based incentives

Reports to: Chief Marketing Officer

About Ayanex

Ayanex is a full-service digital marketing, web development, and BPO agency headquartered in Plano, Texas, with our delivery team in Karachi. We help US small and mid-size businesses grow through SEO, social media, performance marketing, lead generation, and web development. We’re looking for a performance marketer who treats ad spend like their own money.
 

The Role

You will plan, launch, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram) for our US-based clients. You’ll own campaigns from strategy through reporting, with a focus on lead generation and measurable ROI.
 

Responsibilities

• Build, manage, and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube, Local Services)
• Build and scale Meta Ads campaigns across prospecting, retargeting, and lead gen formats
• Set up and maintain conversion tracking (GA4, Google Tag Manager, Meta Pixel, Conversions API)
• Conduct keyword research, audience research, and competitor analysis
• Write ad copy and brief designers on creative needs, and run structured A/B tests
• Monitor budgets, pacing, CPL, CPA, and ROAS daily, and act on the data
• Prepare clear weekly and monthly reports for clients and internal leadership
• Recommend strategy improvements based on performance trends
   

Requirements

• 1 to 2+ years of hands-on experience managing Google Ads and Meta Ads for real budgets
• Strong grasp of conversion tracking and attribution, including troubleshooting broken tracking
• Experience with lead generation campaigns (service businesses, automotive, real estate, or e-commerce a plus)
• Comfortable with GA4, Google Tag Manager, and Looker Studio or similar reporting tools
• Strong analytical mindset and attention to detail
• Excellent written English for client communication and reporting
• Ability to work US-friendly hours (evening shift in PKT)
• Must be able to work on-site at our Karachi office
   

Nice to Have

• Google Ads and Meta Blueprint certifications
• Experience with TikTok, LinkedIn, or Microsoft Ads
• Basic understanding of landing page optimization and CRO
• Experience working with US-based clients or agencies
   

What We Offer

• Monthly salary of PKR 50,000 to 75,000, based on experience, plus performance-based incentives
• Exposure to diverse US client accounts and real ad budgets
• Growth path into Senior Performance Marketer or Team Lead
• Collaborative team with direct access to leadership

How to Apply

• Send your CV and a brief note on a campaign you’re proud of (include results where possible) to partner@ayanex.com  with the subject line “Google & Meta Ads Specialist, [Your Name]”.