Product Owner – Digital Sales

• Define and lead UBL’s digital sales strategy to drive customer acquisition, funded accounts, and portfolio growth.

• Own digital sales KPIs across leads, conversions, cost of acquisition, funded customers, activation, and channel productivity.

• Build and manage the end-to-end acquisition funnel across UBL’s digital channels, ensuring seamless customer journeys and high conversion rates.

• Identify, onboard, and manage strategic partnerships to generate high-quality customer leads and funded account growth.

• Work closely with product, UX, technology, and operations teams to improve onboarding journeys, reduce drop-offs, and enhance sales performance.

• Lead experimentation and optimization initiatives including campaign testing, funnel redesign, offer strategy, and partner performance improvement
• Coordinate with marketing teams on digital campaigns, proposition communication, and lead generation initiatives.
• Ensure strong governance of sales processes, controls, compliance, and regulatory requirements across digital acquisition journeys.

COMMUNICATIONS AND WORKING RELATIONSHIPS:

Internal:

• Collaborate with Product, Marketing, Agency, Analytics, Technology, Operations, Compliance, Risk, Legal, Finance, and Customer Service teams.
• Work closely with senior business stakeholders to align digital sales priorities with overall goals.

External:

• Engage external partners including fintechs, aggregators, digital platforms, merchants, payment partners, and lead-generation partners.
• Liaise with vendors and technology partners supporting onboarding, campaign management, analytics, CRM, and digital sales enablement

KNOWLEDGE / QUALIFICATIONS / EXPERIENCE AND SKILLS:

Minimum Qualifications:

• Bachelor’s degree in Business, Finance, Computer Science, or a related discipline.

Minimum Experience:

• 7 years +

Job Specific Skills:

• Strong understanding of digital sales, customer acquisition funnels, and performance marketing in financial services or digital businesses and working with known platforms such as Firebase, GA4, Appsflyer
• Proven ability to manage KPIs related to acquisition, funded customers, activation, and partnership-led growth
• Experience in building and managing partnerships that deliver commercial outcomes at scale.
• Strong commercial acumen with ability to translate strategy into measurable sales outcomes.
• Good knowledge of digital onboarding journeys, customer lifecycle management, and channel optimization.

Behavioural Skills:

• Strong stakeholder management and cross-functional collaboration skills.
• Execution-focused mindset with ability to manage multiple priorities in a fast-paced environment.
• High ownership, accountability, and results orientation.
• Strong communication, presentation, and influencing skills.
• Customer-centric thinking with problem-solving and continuous improvement mindset.
• Resilient, proactive, and comfortable working in evolving environments.

WORKING ENVIRONMENT:

• Internal - 75 %
• External - 25%