Digital Marketing & Social Media Specialist

Job Description

Unitherm Windows & Door System seeks a skilled Digital Marketing & Social Media Specialist with at least five years of experience to develop, manage, and optimize social media presences across multiple digital platforms. This role demands a creative and detail-oriented professional who can craft engaging daily content and interact dynamically with the community to enhance brand visibility and foster customer loyalty. The specialist will use data-driven strategies to analyze and improve social media page performance, ensuring consistent organic growth and effective budget utilization in paid campaigns. Mastery of marketing automation tools, graphic design software, and advertising platforms is essential to fulfill these responsibilities efficiently. This individual operates independently without managing a team but collaborates extensively with marketing and creative units to align social media strategies with broader company goals. Responsibilities include managing the complete lifecycle of content creation, community interaction, trend monitoring, and campaign execution, emphasizing a proactive and self-starting approach to maintaining an innovative and competitive social media footprint for Unitherm Windows & Door System.
Responsibilities
 

• Develop and schedule engaging content for Facebook and Instagram daily to attract and retain followers.
• Respond promptly and thoughtfully to comments and messages to maintain a positive community relationship.
• Monitor and analyze current social media trends to ensure content remains fresh, relevant, and appealing to target demographics.
• Utilize organic page performance metrics to identify improvement areas and optimize content for increased reach and engagement.
• Design, implement, and manage paid advertising campaigns via Meta Ads Manager, aligning tactics with marketing budgets and objectives.
• Track and manage advertising budget allocation, focusing on cost-per-click efficiency and maximizing return on ad spend.
• Leverage high proficiency in Meta Business Suite, Ads Manager, and design software such as Canva and Adobe Photoshop to create visually appealing marketing materials.
• Employ strong copywriting skills to craft compelling messages tailored to the brands voice and audience.
• Utilize basic graphic design skills to enhance content quality, ensuring visual coherence across channels.
• Analyze social media data and campaign results systematically to provide actionable insights and reports for continuous strategy enhancement.
• Exercise a creative and self-driven mindset to identify opportunities and innovate in the social media landscape, ensuring alignment with business objectives.
• Maintain meticulous attention to detail in content production, community management, and campaign execution to uphold brand quality and integrity.