Paid Media Specialist – APAC

About the job

We’re looking for a Paid Media Specialist – APAC to drive user acquisition across Southeast Asia and other priority APAC markets. You’ll be responsible for managing and optimizing paid campaigns, with a strong focus on TikTok Ads, creative testing, and full-funnel user growth.

What You’ll Do

• Plan, launch, and optimize TikTok Ads campaigns across APAC markets.
• Manage budgets, audiences, bidding, campaign structures, and daily performance.
• Optimize towards Registration, KYC, Deposit, FTD, and Trading.
• Monitor key metrics including CTR, CPM, CPA, CVR, ROAS, retention, and Cost per FTD/Trader.
• Run A/B tests across creatives, audiences, messaging, landing pages, and campaign structures.
• Work with creative teams to develop high-performing short-form video, UGC, KOL, and trading-related creatives.
• Create creative briefs and provide market-specific localization insights.
• Analyze performance by country, audience, campaign, and creative, and turn data into actionable optimizations.
• Use AppsFlyer / Adjust or other MMPs to analyze attribution and user acquisition performance.
• Ensure campaigns and creatives comply with relevant platform and financial advertising requirements.

What We’re Looking For

• 2+ years of hands-on experience in Paid Media, Performance Marketing, or User Acquisition.
• Strong experience with TikTok Ads.
• Experience in APAC / Southeast Asian markets.
• Strong understanding of performance marketing and full-funnel acquisition.
• Experience with AppsFlyer, Adjust, GA4, Firebase, or similar tools is a plus.
• Experience in crypto, forex, CFD, fintech, trading, or financial products is highly preferred.
• Mandarin Chinese is required; fluent English is required.
• Strong analytical and problem-solving skills.

If you have strong TikTok Ads experience and a passion for performance-driven growth, we’d love to hear from you!