META ADS/ GOOGLE ADS MANAGER

About the job

Key Responsibilities
 

• Plan, launch, and manage Google Search and Meta (Facebook/Instagram) ad campaigns to generate qualified leads from US employers and hiring managers
• Research and build keyword lists, including exact and phrase match terms and negative keywords, to attract employers and filter out job seekers
• Write compelling ad copy and work with the design team on creatives that promote our recruiting services
• Set up and manage LinkedIn ad campaigns targeting decision-makers such as founders, HR managers, and talent leads
• Build and manage retargeting campaigns for website visitors and past leads
• Design and optimize landing pages and lead forms to improve conversion rates
• Install and maintain conversion tracking (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, GA4) and make sure lead data is recorded accurately
• Manage daily budgets and bids, and scale winning campaigns while pausing underperformers
• Run A/B tests on ad copy, audiences, creatives, and landing pages
• Monitor key metrics such as cost per lead (CPL), cost per qualified lead, click-through rate, conversion rate, and cost per client acquired
• Work with the recruitment and sales team to review lead quality and improve targeting
• Prepare weekly and monthly performance reports with clear insights and recommendations
• Stay current with platform updates, ad policies, and B2B advertising best practices
• Schedule ads around US business hours and time zones
  
  
   

Requirements (suggested)
 

• 2 to 4 years of hands-on experience running Google Ads and Meta Ads, ideally for B2B or lead generation
• A portfolio or case studies showing results (CPL, ROAS, leads generated)
• Strong knowledge of tracking, attribution, and conversion funnels
• Google Ads and Meta Blueprint certifications are a plus
• Experience with recruiting, staffing, or HR services is a plus
• Good English communication and reporting skills
• Ability to work flexible hours to overlap with US time zones.