Event Operations

About the job

Responsibilities

• Own the planning and execution of user-focused events and campaigns across acquisition, activation, conversion, engagement, retention, and reactivation.
• Develop user segmentation based on user behavior, value, lifecycle stage, activity, and churn risk, and design differentiated event strategies for different user segments.
• Manage the full event lifecycle, from user insights and strategy development to event mechanics, incentive design, execution, and post-event analysis.
• Demonstrate strong user sense by understanding different user needs and identifying what type of event, mechanic, incentive, or engagement strategy is most appropriate for each user segment.
• Analyze key user funnels including Registration → KYC → Deposit → First Trade → Retention, identify conversion bottlenecks, and develop event-based solutions to improve key metrics.
• Track and analyze Funnel, Cohort, Retention, LTV, conversion rate, and cost metrics to evaluate event performance and continuously optimize strategies.
• Apply A/B testing, control groups, and incrementality analysis to measure the true impact of events and avoid focusing solely on surface-level growth in GMV, trading volume, or participation.
• Work closely with Product, Data, CRM, Design, and Tech teams to coordinate resources and ensure smooth and timely execution.
• Conduct post-event reviews, consolidate user feedback and performance data, and develop reusable methodologies and best practices.

Requirements

• Bachelor’s degree or above, with 3+ years of experience in Event Operations, User Operations, Growth Operations, or related roles in Internet, Fintech, Gaming, E-commerce, or other high-frequency businesses.
• Fluent Mandarin Chinese and English is required.
• Experience in Crypto / Exchange, Fintech, Gaming, or E-commerce is preferred.
• Strong user sense and strategic thinking, with the ability to identify user needs and translate them into effective event strategies rather than simply executing predefined campaigns.
• Strong end-to-end event operations capabilities, covering user insight, problem identification, event design, execution, and performance analysis.
• Ability to design differentiated event mechanics, incentives, and engagement strategies based on user lifecycle, behavior, value, and needs.
• Solid understanding of user lifecycle operations and growth funnels, particularly Registration, KYC, Deposit, First Trade, and Retention.
• Strong data sensitivity and analytical skills; familiar with Funnel Analysis, Cohort Analysis, Retention, and LTV.
• SQL proficiency is preferred.
• Familiarity with A/B Testing, Control Groups, and Incrementality is a plus.
• Strong cross-functional communication and project management skills, with a proven ability to drive projects from planning through execution.
• Proactive, highly execution-oriented, with a strong Owner mindset and results-driven approach.

Nice to Have

• Experience in Crypto / Exchange / Fintech user growth or lifecycle operations.
• Gaming / live-ops event experience, with a strong understanding of user behavior and event mechanics.
• Experience with complex user segmentation, lifecycle operations, or growth strategy projects.
• Strong SQL, experimentation, or data analytics capabilities.

What We Value Most

• User Sense: Understand different users and quickly identify what they need at each stage of their lifecycle.
• Event Strategy: Turn user insights into meaningful event mechanics, incentives, and engagement strategies.
• Data Sense: Identify problems through data and translate insights into actionable improvements.
• Owner Mindset: Take ownership from problem identification and strategy development through execution and results.
• Results Orientation: Focus on user quality, true incremental impact, and ROI, rather than simply maximizing participation, GMV, or trading volume.