Product Research Analyst (Ecommerce and Market Intelligence)

Two Stripe Labs is a product incubator. We find, source and launch physical consumer products, taking them from raw idea to a live brand with paid traffic behind it. We move fast and we make decisions on evidence, not gut feel.

The role

You will be the person who decides what we build next. Every product we consider goes through you first. You will size the demand, break down the unit economics, take apart the competition and hand us a clear recommendation: launch, park, or kill. Your research directly sets what we source on our buying trips and what we put ad spend behind.

What you'll be doing

Demand and trend research

• Validate demand using Google Trends, keyword volume, marketplace sales data and social signals
• Separate genuine growth from seasonal spikes and short-lived fads
• Track emerging categories before they get crowded

Competitor analysis

• Map every serious competitor in a category: positioning, pricing, offers, bundles, reviews and weak points
• Pull apart their funnels, landing pages, upsells and email flows
• Track their launch timing, review velocity and estimated revenue

Cost and margin work

• Estimate landed cost per unit including manufacturing, tooling, freight, duty and fulfilment
• Model gross margin, contribution margin and break-even at different price points and order volumes
• Benchmark current retail and marketplace pricing across regions

Paid advertising intelligence

• Estimate competitor CPC, CPM, CPA and rough monthly ad spend by channel
• Pull live and historical creative from Meta Ad Library, TikTok Creative Center and similar sources
• Identify which angles, hooks and offers are actually carrying their spend, and which have been running longest

Content and influencer strategy

• Break down competitor content strategy across TikTok, Instagram, YouTube and their owned channels
• Map their influencer and UGC approach: creator tiers, rates, affiliate structures, whitelisting, top performing posts
• Flag the creators and formats we should be going after

Reporting

• Turn all of it into a standard product dossier with a clear scoring system and a recommendation
• Present findings weekly and defend your numbers

What we're looking for

• Experience in ecommerce, DTC, dropshipping, Amazon FBA, market research or a similar analytical role
• Hands-on with research and spy tools. Google Trends, Meta Ad Library, TikTok Creative Center, SEMrush or Ahrefs, Similarweb, Helium 10 or Jungle Scout, Minea or Dropship.io, Kalodata
• Strong spreadsheet skills. You can build a margin model and a break-even calculation without hand-holding
• Comfortable estimating from incomplete data and stating your assumptions openly
• Excellent written English. Your reports need to be short, clear and decision-ready
• Self-managing. You get given a category and come back with answers

Bonus points

• Experience sourcing from Alibaba, 1688 or Chinese suppliers, and reading factory quotes
• Have run or scaled paid social campaigns yourself
• Familiar with TikTok Shop and Amazon marketplace mechanics
• Basic data skills such as SQL, Python or advanced Sheets scripting

Pay: Rs14,944.33 - Rs150,000.00 per month

Application Question(s):

• Have you sourced products from Chinese suppliers or read factory quotes?
• How do you research and decide on a winning succesful product?
• What is the best way to do competitor analysis?
• Do you have access to paid tools? If so, which ones?
• Have you successfully launched a product before? If so, what made is succesful?
• Have you managed ad's? List the spend and ROAS

Work Location: Remote