TikTok Live creator recuirtment and live streaming manager

About the job

Company Description Fat Hat Marketing Agency is a creative, results-driven marketing firm dedicated to helping businesses build strong brands and grow sustainably. The agency focuses on strategic, data-informed marketing solutions that increase visibility and drive measurable sales. Fat Hat works closely with clients to understand their goals and deliver tailored campaigns that resonate with target audiences. Team members join a collaborative environment that values innovation, accountability, and continuous improvement. This is an opportunity to contribute to impactful digital campaigns in a fast-evolving marketing landscape.
Role Description The TikTok Live Creator Recruitment and Live Streaming Manager is a full-time, on-site role based in Karachi Division. This role is responsible for identifying, recruiting, and onboarding TikTok Live creators who align with client brands and campaign goals. The manager will oversee day-to-day live streaming operations, including planning live content calendars, coordinating schedules, monitoring live sessions, and ensuring content quality and brand compliance. Responsibilities include building and maintaining relationships with creators, providing guidance and performance feedback, and optimizing live content to increase engagement, follower growth, and conversion. The role also involves collaborating with internal marketing, creative, and account teams to develop campaign concepts, track KPIs, analyze performance data, and propose improvements for future live streaming initiatives.
Qualifications
 

• Experience with TikTok (especially TikTok Live), social media trends, and creator ecosystems, with the ability to identify and recruit promising live streamers.
• Skills in live content planning and coordination, including scheduling, campaign calendar management, and real-time stream monitoring.
• Strong communication and relationship-building abilities to collaborate with creators, internal teams, and clients, and to give clear feedback and guidance.
• Analytical mindset with the ability to track, interpret, and report on live stream metrics (views, engagement, conversions) to optimize performance.
• Organizational and time-management skills to handle multiple creators, campaigns, and deadlines in a fast-paced environment.
• Familiarity with digital marketing concepts, brand positioning, and audience targeting across social platforms.
• Comfort with on-site work in Karachi Division and availability to support live sessions during peak hours, including evenings or weekends when needed.
• Prior experience in influencer marketing, talent management, live streaming management, or social media marketing is preferred.
• Bachelor’s degree in Marketing, Media, Communications, Business, or a related field, or equivalent practical experience.
• Proactive, adaptable, and creative approach to problem-solving, with a genuine interest in short-form video and live-stream culture.