Social Media , Graphic designer & Content manager

Job Description

Pak Motors is seeking a dynamic Social Media, Graphic Designer & Content Manager to enhance the company's online presence and brand identity. The ideal candidate combines creative graphic design skills with strategic social media management and content creation expertise. This role requires a minimum of two years of experience in social media marketing and graphic design, focusing on producing visually appealing and engaging content that resonates with target audiences. The position emphasizes strong proficiency in tools such as Adobe Photoshop, Adobe Illustrator, and Canva to develop compelling graphics that support marketing initiatives. The candidate will be responsible for monitoring social media trends, analyzing engagement metrics, and optimizing content strategies to increase brand awareness and customer engagement. This role operates independently without managing a team but requires collaboration with internal departments to align content strategies with overall business goals. The Social Media, Graphic Designer & Content Manager will be tasked with managing social media advertising campaigns and utilizing data analytics to drive continuous improvement. A good command of social media platforms and analytical tools is essential to measure performance and deliver actionable insights. The ideal individual is creative, detail-oriented, and skilled in crafting content that effectively communicates the brand message in a consistent and engaging manner.
Responsibilities
 

• Develop and implement social media marketing strategies to increase brand visibility and engagement on various platforms.
• Create visually impactful graphic designs and multimedia content using Adobe Photoshop, Adobe Illustrator, and Canva to support marketing campaigns.
• Manage daily content creation and curation for social media channels, ensuring alignment with brand guidelines and marketing objectives.
• Monitor social media trends and competitors to identify new opportunities for creative content and promotional campaigns.
• Analyze social media metrics and advertising performance to optimize strategies and improve ROI.
• Coordinate with cross-functional teams to ensure content consistency and to support product launches or company events.
• Plan and execute social media advertising campaigns, managing budgets and targeting parameters to maximize reach and engagement.
• Maintain up-to-date knowledge of social media and graphic design best practices, tools, and technologies.
• Generate regular reports on social media performance, providing insights and actionable recommendations for continuous improvement.
• Ensure all content complies with company policies, branding standards, and legal regulations.