Marketing Associate

Role Overview

The marketing department operates on an AI-first model. The Marketing Associate is an execution-focused role responsible for content operations, community management, research, reporting, and production support, using AI tooling to increase speed and accuracy. Strategy and process design sit with the Head of Marketing.

Responsibilities

• Social media posting and scheduling across all platforms.
• Content calendar execution.
• Content writing support: captions, hooks, hashtags, short-form copy.
• Publishing and distribution management.
• Social media engagement management.
• Message and comment monitoring.
• Community interaction support.
• Routing qualified leads and sensitive queries to the correct owner.
• Competitor analysis.
• Industry trend monitoring.
• Market research
• Content and campaign research
• Google Sheets and reporting maintenance
• Campaign tracking updates
• Operational documentation management
• Campaign reporting
• Performance monitoring
• Escalation of critical performance issues
• Video shooting coordination
• Video editing
• Asset preparation
• Design reference research
• Creative element sourcing
• Visual trend analysis

Requirement

• Working command of AI tools for writing, research, summarisation, and ideation (ChatGPT, Claude, Gemini, or equivalent)
• Familiarity with AI video and audio editing tools (CapCut AI features, Descript, or similar)
• Prompt literacy: ability to produce specific, usable outputs
• Verification discipline: AI output is checked and corrected before it is published or reported
• Ability to learn and adopt new tools quickly
• Social media scheduling tools (Meta Business Suite, Buffer, Hootsuite, Later, or similar)
• Strong Google Sheets / Excel skills: formulas, filters, pivot tables, data hygiene
• Video editing: CapCut, Premiere Pro, or equivalent
• Familiarity with Meta Ads Manager and Google Ads reporting
• Basic Canva / Figma literacy for minor edits (not primary design production)
• Strong written English
• Highly organised and detail-oriented
• Reliable and self-managing on deadline-driven work
• Escalates issues early
• Proactive in research
• Seeking a long-term career in marketing, not a short-term or transitional role
• Committed to growing within the marketing function and progressing over time
• Willing to learn the fundamentals thoroughly and build depth in the discipline
• Consistent and dependable on routine, repetitive work
• Takes ownership of assigned areas rather than waiting for instruction
• Receptive to feedback and coaching
• Stable work history, or a clear and credible explanation of career direction

Assessment

Shortlisted candidates will complete a practical, timed assessment covering:

• AI tool competency — producing a research summary, content draft, or report to specification using AI tools
• Manual competency — spreadsheet and reporting work without AI assistance
• Speed — time to completion on a set operational brief
• Quality — accuracy, formatting, error rate, tone of voice, and factual correctness

Pay: Rs45,000.00 - Rs60,000.00 per month

Work Location: In person