General Manager Sales (Lubricant/FMCG)

About the job

General Manager – Sales (Lubricants/FMCG)

Location: Karachi, Pakistan

Company: NASA Chemicals (Pvt.) Ltd.

About the Role

NASA Chemicals (Pvt.) Ltd. is seeking a dynamic, result-oriented, and experienced General Manager – Sales to lead and drive the nationwide sales operations of our Lubricants Division. The ideal candidate will be responsible for developing sales strategies, expanding market share, strengthening distribution networks, and leading high-performing sales teams to achieve sustainable business growth.

Key Responsibilities

• Develop and execute national sales strategies to achieve revenue and profitability targets.
• Lead, mentor, and manage Regional, Zonal, and Territory Sales Teams across Pakistan.
• Build and strengthen distributor and dealer networks while expanding market coverage.
• Drive General Trade (GT), Retail, and Industrial sales growth.
• Identify new business opportunities and develop strategic partnerships.
• Monitor market trends, competitor activities, and customer requirements.
• Ensure effective route-to-market execution and sales force productivity.
• Manage sales forecasting, budgeting, and performance reporting.
• Develop annual business plans and implement growth initiatives.
• Coordinate with Marketing, Supply Chain, Finance, and Operations to ensure seamless execution.
• Ensure achievement of KPIs, collection targets, and profitability objectives.
• Maintain strong relationships with distributors, key accounts, and strategic customers.

Requirements

• Bachelor's or Master's degree in Business Administration, Marketing, or a related discipline.
• 12–18 years of progressive sales experience, including at least 5 years in a senior sales leadership role.
• Proven experience managing nationwide sales operations and distributor networks.
• Strong leadership, commercial acumen, negotiation, and strategic planning skills.
• Excellent communication, analytical, and decision-making abilities.
• Willingness to travel extensively across Pakistan.

Preferred Industry Experience

Applications will be considered only from candidates with Lubricants or FMCG industry experience. Preference will be given to professionals from the Lubricants sector with proven expertise in high-street retail (shop-to-shop) sales execution, distributor management, dealer development, and General Trade channel expansion. Candidates with experience at organizations such as Shell, TotalEnergies, PSO, Attock Petroleum, Hi-Tech Lubricants, Caltex, FUCHS, Exol, Kixx, ZIC, Chevron, Petromin, or other reputable lubricant brands will be given strong preference.

Why Join NASA Chemicals?

• Opportunity to lead a growing national lubricants business.
• Strategic leadership role with significant growth potential.
• Competitive salary package and performance-based incentives.
• Collaborative and performance-driven work environment.

If you have the passion to build brands, develop distribution networks, and lead high-performing sales teams, we encourage you to apply.

Interested Candidates may also apply at hr@nasachemicals.com