Chief Marketing Officer

The current delivery model for mental health care is broken in this country. PsychPlus set out on a mission to reimagine how mental health care is delivered to every American. Our goal is to provide a digital-first, modern approach to psychiatry and therapy. We provide care both in-person at our offices across Texas and virtually so our patients can be seen at their convenience.

Through a combination of exceptional medical and psychological care and best-in-class technology, we provide an unparalleled approach that serves our patients needs in an integrated way. Join us in our mission to ensure that every person has access to affordable and accessible mental health care.

About The Role

The Chief Marketing Officer (CMO) will play a transformative role in shaping and executing the company’s marketing and growth strategies as we expand our psychiatric services across the United States. The CMO will be responsible for building a strong national brand presence, driving patient acquisition, and strengthening partnerships across hospitals, clinics, and payors.

This role requires a strategic thinker and results-driven leader who can blend creativity with data-driven insights. The CMO will lead efforts in brand positioning, digital marketing, content strategy, community outreach, and growth campaigns. In collaboration with the executive team, the CMO will ensure that PsychPlus stands at the forefront of innovation in mental healthcare delivery.

Responsibilities

• Develop and execute a comprehensive marketing strategy to drive patient acquisition, retention, and brand recognition on a national scale.
• Lead digital-first campaigns across multiple channels (SEO, SEM, paid media, social, content, PR, partnerships).
• Oversee brand development and positioning to establish PsychPlus as a national leader in behavioral healthcare.
• Build and manage a high-performing marketing team across digital, creative, communications, and analytics functions.
• Establish and monitor KPIs to measure the effectiveness of campaigns, focusing on ROI, patient engagement, and conversion metrics.
• Partner with product and clinical teams to align marketing strategies with patient needs and company innovations (e.g., EHR system, digital-first care model).
• Drive national awareness through PR, thought leadership, and strategic partnerships with hospital systems and community organizations.
• Lead market research efforts to identify new growth opportunities and expansion strategies.
• Ensure all marketing practices comply with healthcare advertising regulations and ethical standards.

Requirements

• MUST HAVE HealthCare Experience
• 8–12+ years of marketing experience, with at least 4 years in a senior leadership role
• Bachelor’s degree required; Master’s degree or MBA preferred
• Experience in healthcare, behavioral health, digital health, or a mission-driven startup environment strongly preferred
• Proven track record of scaling marketing efforts and driving significant growth through performance marketing and brand strategy
• Strong understanding of the patient journey and digital acquisition funnels
• Data-driven decision maker with experience using analytics tools such as Google Analytics, HubSpot, Tableau, etc.
• Exceptional leadership, communication, and project management skills
• Demonstrated ability to thrive in a fast-paced, evolving environment

Perks

Our goals are to find the best, attract the best, and offer a competitive salary—which is why we prioritize the quality of the hire over the number of hires. We offer zero-stress medical, dental, and vision coverage, competitive salaries, and a generous PTO policy. We are excited to tell you about a few "perks” we offer that are unique to Psychplus. We’ve spent time thinking through what it means to be a modern mental health company and how we can better align these additional perks with our mission and values.

Additional Information

The expected base pay for this role will be between $2,000 to $3,000 monthly at the commencement of employment, paid in USD. However, base pay will be determined on an individualized basis and will be impacted by location and years of experience. Further, base pay is only part of the total compensation package, which, depending on the position, may also include incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Psychplus Health-sponsored benefits.

So—what do you think?

If you’ve made it this far, well, we’re excited to meet you too. Just one more thing that we want you to remember: we pride ourselves on our meritocratic, performance-driven culture. We are a startup and move at the speed of light. You might be required to wear multiple hats at any given time. There’s no room for complacency. Your scope of responsibility and opportunity to make a difference will be uncapped at Psychplus, but we need your commitment that you will work tirelessly for our patients, parents, and partners. At the end of day, our team is committed to helping you succeed at Psychplus because when you succeed, our patients succeed, and we get one step closer to solving the mental health crisis. We’re hopeful that this role will give you the experience to go and do whatever you want in life but the fulfillment to make you never want to leave our team. We look forward to solving the mental health crisis, together.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Psychplus, please go directly to our Careers Page: https://psychplus.com/careers

Psychplus will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Psychplus will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Psychplus will only be sent from @psychplus.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

At Psychplus, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide accessible and affordable mental healthcare to every one of our patients.

Psychplus applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

Job Type: Full-time