Branding Manager

Full job description

We're looking for a Branding Specialist who can shape how our company — and the apps we build for clients and ourselves, are perceived in the market. This role blends brand strategy, online reputation management (ORM), and PR/press release research to build strong, trustworthy brand presence across app stores, media, and digital platforms.

Key Responsibilities:

• Brand Strategy & Identity
• Develop and maintain brand positioning, voice, and visual identity guidelines for the company and the apps it builds/launches.
• Ensure brand consistency across app store listings, website, social media, pitch decks, and client-facing materials.
• Conduct competitive and market research to identify positioning opportunities for new and existing apps.

Online Reputation Management (ORM):

• Monitor brand mentions, reviews, and sentiment across Google Play, Apple App Store, Google Reviews, social media, and relevant forums (Reddit, Quora, etc.).
• Respond to or coordinate responses to reviews and public feedback, both positive and negative, in a way that protects and strengthens brand trust.
• Set up and manage ORM tools/alerts to flag reputation risks early.
• Build a proactive strategy to increase positive reviews/ratings and address negative sentiment before it escalates.
• Handle reputation crisis situations calmly and strategically when they arise.

Press Release & PR Research:

• Research relevant media outlets, tech journalists, and publications (app/tech/startup press) for outreach opportunities.
• Draft, edit, and coordinate distribution of press releases for app launches, milestones, funding news, or company updates.
• Track press coverage and build relationships with media contacts for ongoing visibility.
• Identify award submissions, listicles, and PR opportunities (e.g., "Best Apps of 2026" features) relevant to the company's products.

Cross-functional Collaboration:

Work closely with marketing, design, and product teams to ensure the brand is reflected across the app UI/UX, ASO (App Store Optimization) copy, and marketing campaigns .Support content marketing efforts (blogs, social captions, case studies) to reinforce the brand narrative. Report brand health metrics, sentiment trends, review ratings, press mentions, to leadership on a regular cadence.

Requirements:

• Fresh 1-2 years of experience in branding, PR, or digital marketing, experience in a tech, app, SaaS, or startup environment strongly preferred.
• Demonstrated experience writing and distributing press releases (agency, in-house, or freelance).
• Strong grasp of brand strategy fundamentals, positioning, tone of voice, visual identity systems.
• Excellent written and verbal communication skills.
• Familiarity with app store ecosystems (Play Store/App Store review systems, ASO basics).
• Comfortable analyzing data/metrics (sentiment scores, ratings trends, press pickup) and turning it into actionable recommendations.
• A portfolio or examples of past branding, ORM, or PR work.

Work Location: In person