Social Media Manager

Tagco USA, Inc is seeking a detail-oriented and creative Social Media Manager to oversee the planning, execution, and optimization of social media campaigns across various platforms. The ideal candidate possesses at least two years of experience in running advertisements, managing campaigns, and enhancing brand awareness through strategic content and influencer collaborations. This role requires proficiency in multiple social media platforms, tools such as Facebook Ads Manager, and the ability to analyze campaign performance using Social Media Analytics and Google Analytics to drive continuous improvement. In this position, the Social Media Manager is responsible for creating engaging and visually appealing content using graphic design skills, primarily with Adobe Photoshop and Adobe Illustrator. The candidate must demonstrate expertise in image editing and graphic designing to maintain a consistent brand presence. This role does not include managing a team but requires independent management of all social media activities to support the brand strategy development and ensure successful campaign delivery.

Responsibilities

• Develop, implement, and manage social media advertising campaigns to increase brand awareness and engagement across all platforms.
• Create and schedule content to optimize reach and user interaction while aligning with the overall marketing strategy.
• Run and monitor social media advertisements using tools like Facebook Ads Manager and adjust strategies based on performance data.
• Collaborate with influencers to expand brand presence and drive targeted campaign efforts.
• Analyze social media metrics and prepare detailed reports using Social Media Analytics and Google Analytics to measure the impact of campaigns and suggest improvements.
• Edit and design graphics and images using Adobe Photoshop and Adobe Illustrator to create visually compelling social media content.
• Maintain consistent branding through effective visual design and content messaging across all social media channels.
• Stay updated on the latest social media trends, tools, and best practices to ensure innovative and effective campaign execution.
• Work independently to manage all aspects of social media presence and campaign success without direct team management responsibilities.
• Support brand strategy development by providing insights and recommendations based on social media trends and campaign results.