Social Media Executive

Responsibilities:

• Manage content calendars/schedulers and ensure consistent branding and messaging across all digital channels.
• Create engaging content for all social media channels, including Meta, TikTok, and YouTube.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Perform product shoots for REELS and VIDEO for Instagram, Snapchat, and TikTok
• Generate dynamic content in collaboration with designers and video editors, that promotes audience interaction, increases audience presence on company sites, and encourages participation.
• Monitor social media progress using web analytic tools and develop ways to improve.
• Develop and execute digital marketing campaigns across various channels such as email marketing, social media, and display advertising.
• Conduct research on popular product trends and offer recommendations to the marketing and Category teams.
• Track and analyze key performance metrics using tools like Google Analytics, marketing automation platforms, and social media analytics.
• Prepare regular reports on campaign performance and provide insights for improvement.
• Assist in creating content strategies for PR and content creation purposes.

Requirement:

• Min 2 Years of work experience in a similar domain of Beauty & Cosmetics.
• Demonstrable social networking experience and social analytics tools knowledge.
• Good at Google Analytics, Traffic, and Trend Analysis by using Tools.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Analytical thinking and creative skills.
• Experience in data analysis and reporting.

Job Type: Full-time

Location: On-site

Job Type: Full-time

Application Question(s):

• Are you familiar with the Beauty & Cosmetic Industry and its current trends?

Experience:

• Social Media Calander Management: 3 years (Preferred)
• PR & Influencer Management: 3 years (Preferred)
• Social Strategy Manageement: 3 years (Preferred)

Location:

• Karachi (Preferred)

Work Location: In person