Social Media and Brand Manager

Location: Karachi, Pakistan (Monday - Friday, 9-6pm, no exceptions)

Reports to: Creative Strategist

Salary: 100,000 - 150,000 (Based on experience)

Role Overview

Threads & Motifs is seeking a high-energy, strategic, and creative Social Media & Brand Manager to lead our digital presence. As a luxury brand specializing in festive and ready-to-wear apparel, we have a large and dedicated audience that we want to transition from followers into a truly "voracious" community.

This role is not just about posting photos; it is about high-level brand storytelling, community management, and driving measurable engagement that aligns with our upcoming seasonal launches and global expansion.

Key Responsibilities

1. Brand Storytelling & Creative Direction

• Elevate Brand Image: Refine and maintain a cohesive visual identity across Instagram, TikTok, and Facebook that reflects our luxury positioning.
• Content Strategy: Develop and execute a monthly content calendar that balances high-end studio campaigns with authentic, behind-the-scenes "lifestyle" content.
• Campaign Management: Lead the digital rollout for major seasonal events, such as the upcoming April "Lawn" collection, ensuring a 360-degree approach (teasers, launch day hype, and post-purchase community highlights).

2. Community Engagement & Growth

• Voracious Engagement: Implement "Always-On" community management—proactively engaging with followers in comments and DMs to foster a sense of exclusive belonging.
• Influencer & Talent Relations: Identify and manage relationships with influencers and stylists who align with our luxury aesthetic to expand our reach into new global markets.
• Trend Agility: Pivot quickly to utilize trending formats (Reels, TikTok trends) while keeping them sophisticated and on-brand.

3. Strategic Growth & Analytics

• Data-Driven Decisions: Work closely with our data team to analyze social performance. Use insights to optimize content for maximum reach and engagement.
• Audience Insights: Monitor community sentiment and feedback to provide the product and logistics teams with "voice of the customer" insights.
• Innovation: Stay ahead of e-commerce trends, such as social selling (Instagram Shop, TikTok Shop) and interactive content (polls, live styling sessions).

Qualifications

• Experience: 3–5 years of experience in Social Media Management or Brand Management, specifically within the fashion, luxury, or textile industry.
• Aesthetic Eye: A strong portfolio demonstrating high-end visual curation and an understanding of luxury brand guidelines.
• Copywriting: Exceptional storytelling skills with the ability to write captions that are both sophisticated and engaging.
• Tech Savvy: Proficiency with social media management tools (e.g., Later, Buffer, Hootsuite), CapCut/Adobe Premiere for short-form video editing, and basic Shopify knowledge.
• Analytical Mindset: Comfortable reviewing engagement metrics and understanding the difference between "vanity metrics" and true community growth.

What Success Looks Like in this Role

• Month 1: Auditing our current channels, establishing a new tone of voice, and preparing the social "hype" strategy for the April Lawn launch.
• Month 3: Increasing the average engagement rate per post and decreasing response times to customer inquiries on social channels.
• Month 6: Developing a consistent "cult following" where customers actively share their purchases and interact with every brand touchpoint.