Powered by Information Department Government of Sindh

Job Summary:
We are looking for a results-driven SEO & GEO Specialist to enhance our digital visibility across both traditional search engines and emerging AI-powered platforms. This role is responsible for optimizing content to rank highly on search engines like Google and Bing, while also ensuring our content is structured, authoritative, and conversational enough to be cited by generative AI platforms such as ChatGPT and Gemini.

Key Responsibilities:

SEO (Search Engine Optimization):

  • Develop and execute on-page, off-page, and technical SEO strategies
  • Perform keyword research and competitive analysis
  • Optimize website content, metadata, and internal linking structure
  • Build and manage high-quality backlinks
  • Monitor website performance using tools such as Google Analytics and Search Console
  • Stay up to date with search engine algorithm updates and best practices

GEO (Generative Engine Optimization):

  • Create and optimize content designed for AI-driven search platforms (e.g., ChatGPT, Gemini)
  • Structure content to be clear, authoritative, and conversational
  • Improve content credibility and citation potential
  • Identify opportunities to position content as a trusted source for AI-generated answers
  • Collaborate with content teams to align messaging with user intent and AI search trends

Requirements:

  • Proven experience in SEO and/or content optimization
  • Strong understanding of search engine ranking factors and algorithms
  • Familiarity with AI search platforms and emerging trends in generative search
  • Experience with SEO tools (Ahrefs, SEMrush, Moz, etc.)
  • Excellent writing, editing, and analytical skills
  • Ability to interpret data and translate insights into actionable strategies

Preferred Qualifications:

  • Experience in content marketing and copywriting
  • Knowledge of structured data and schema markup
  • Background in digital marketing or related field
  • Experience optimizing content for featured snippets or AI-generated responses

Job Type: Full-time

Pay: Rs139,199.95 - Rs222,719.92 per month

Experience:

  • SEO: 3 years (Required)
  • GEO: 3 years (Required)

Language:

  • English (Required)

Work Location: Remote

Salary

Competitive

Monthly based

Location

Karachi Division,Pakistan,Pakistan

Job Overview
Job Posted:
2 weeks ago
Job Expire:
4 days from now
Job Type
Pvt Job
Job Role
Digital Ads & SEO specialist
Education
Bachelor's Degree
Experience
1 Year
Total Vacancies
1
Age requirment
18 Year - 35 Year

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Location

Karachi Division,Pakistan,Pakistan