SEO & GEO (Generative Engine Optimization) Specialist

Job Summary:
We are looking for a results-driven SEO & GEO Specialist to enhance our digital visibility across both traditional search engines and emerging AI-powered platforms. This role is responsible for optimizing content to rank highly on search engines like Google and Bing, while also ensuring our content is structured, authoritative, and conversational enough to be cited by generative AI platforms such as ChatGPT and Gemini.

Key Responsibilities:

SEO (Search Engine Optimization):

• Develop and execute on-page, off-page, and technical SEO strategies
• Perform keyword research and competitive analysis
• Optimize website content, metadata, and internal linking structure
• Build and manage high-quality backlinks
• Monitor website performance using tools such as Google Analytics and Search Console
• Stay up to date with search engine algorithm updates and best practices

GEO (Generative Engine Optimization):

• Create and optimize content designed for AI-driven search platforms (e.g., ChatGPT, Gemini)
• Structure content to be clear, authoritative, and conversational
• Improve content credibility and citation potential
• Identify opportunities to position content as a trusted source for AI-generated answers
• Collaborate with content teams to align messaging with user intent and AI search trends

Requirements:

• Proven experience in SEO and/or content optimization
• Strong understanding of search engine ranking factors and algorithms
• Familiarity with AI search platforms and emerging trends in generative search
• Experience with SEO tools (Ahrefs, SEMrush, Moz, etc.)
• Excellent writing, editing, and analytical skills
• Ability to interpret data and translate insights into actionable strategies

Preferred Qualifications:

• Experience in content marketing and copywriting
• Knowledge of structured data and schema markup
• Background in digital marketing or related field
• Experience optimizing content for featured snippets or AI-generated responses

Job Type: Full-time

Pay: Rs139,199.95 - Rs222,719.92 per month

Experience:

• SEO: 3 years (Required)
• GEO: 3 years (Required)

Language:

• English (Required)

Work Location: Remote