Senior Sales Executive

HR WAYS (PRIVATE) LIMITED is a leading software development company specializing in B2B and B2C solutions, custom software development, and software exports, serving both local and international markets. We are seeking a highly motivated and experienced Senior Sales Executive with at least three years of relevant experience to join our Karachi-based team. This role involves engaging directly with US-based clients to drive outbound sales efforts, manage inbound inquiries, and ensure the successful closure of deals for various software development services including web, mobile, AI, digital marketing, and ERP/business solutions. The ideal candidate is self-driven, target-oriented, and comfortable working the permanent night shift from 8:00 pm to 5:00 am, Monday to Friday. This role requires strong communication skills, resilience to rejection, and expertise in handling cold calls and objection management. You will not manage a team but will take end-to-end ownership of your sales pipeline, from prospecting to closing deals, maintaining client relationships, coordinating with internal teams, and reporting on sales performance. Success in this role offers clear career growth, direct visibility with company leadership, and a strong performance-based earning potential.
Responsibilities
 

• Develop and maintain a robust sales pipeline using platforms such as Apollo, LinkedIn, and targeted cold email campaigns to generate outbound sales opportunities.
• Conduct daily cold calls to US-based prospects, managing structured follow-ups and executing booking sequences to set meetings and demos.
• Respond to inbound leads generated from Google and Meta advertising campaigns by qualifying prospects, conducting discovery calls, and performing solution walkthroughs.
• Convert qualified leads into paying clients by effectively communicating the value of software development services and addressing client needs.
• Prepare clear and competitive proposals, including pricing and project scope, working closely with internal teams to ensure accuracy and feasibility.
• Handle client objections related to pricing, timelines, and technical aspects by providing well-articulated responses and negotiating terms to facilitate deal closure.
• Manage the entire sales cycle from initial contact through contract signing, ensuring a seamless experience for clients and maximizing closing ratios.
• Maintain ongoing relationships with US clients post-sale, acting as the primary point of contact to enhance customer satisfaction and identify upsell and cross-sell opportunities.
• Collaborate with delivery and technical teams to ensure accurate handover of client requirements and timely project execution.
• Strictly maintain CRM systems such as Odoo, HubSpot, Zoho, Salesforce, or equivalent, ensuring accurate and up-to-date records of all sales activities and client interactions.
• Track daily pipeline activities, follow-ups, and conversion rates, and prepare comprehensive weekly reports detailing sales performance and revenue generation.
• Stay informed about market trends and US buyer psychology to tailor sales approaches and increase effectiveness in client engagement.
• Adhere to company policies and work schedule, including a permanent night shift from 8:00 pm to 5:00 am, Monday through Friday.
• Demonstrate resilience and persistence in a high-rejection environment, maintaining motivation and professionalism in all sales interactions.