Senior PPC Executive (Coupon Industry)

We are seeking a results-driven Google Ads Senior PPC Specialist with hands-on experience in affiliate marketing(coupon industry). The ideal candidate will be responsible for creating, managing, and optimizing paid campaigns across various Google Ads accounts to drive traffic, conversions, and revenue for the brands we promote. You will work closely with our affiliate marketing team to ensure that our PPC efforts are aligned with overall business goals and meet the performance metrics.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search & Display ads) targeting affiliate driven traffic.
• Monitor and analyze key performance indicators (KPIs) such as CTR, CPC, CPA, and ROI, and adjust strategies accordingly.
• Conduct A/B testing on ad creatives, keywords, and landing pages to enhance campaign performance.
• Optimize bids, budget allocation, and keyword targeting based on performance data and campaign objectives.
• Generate and present weekly and monthly performance reports to stakeholders, highlighting key insights and recommendations.
• Manage multiple Google Ads accounts efficiently, ensuring that campaigns are meeting or exceeding performance benchmarks.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in affiliate marketing (coupon industry)
• Hands on experience with Google Ads
• Strong command on bidding strategies
• Strong research skills (brand hunting, analysis and competitor insights)
• Attention to detail and strong organizational skills.
• Familiarity with affiliate marketing platforms and tracking tools is a plus.
• Results-driven mindset with a focus on achieving and exceeding targets.

Timings:10:00am-6:00pm

Location: DHA, Phase 7 Ext near DHA Suffa University, Karachi