Senior Copywriter

Careem is building the Everything App for the greater Middle East, aiming to simplify everyday life by seamlessly integrating transportation, food and grocery ordering, and payment management. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers across 70+ cities in 10 countries, spanning from Morocco to Pakistan. As the company enters a new AI-driven phase, it is seeking innovative problem-solvers to leverage artificial intelligence in creating impactful tools, automating workflows, and enhancing both operational efficiency and customer experiences. The Design team at Careem is dedicated to delivering simple, intuitive, and engaging user experiences. Within this interdisciplinary group of designers, researchers, writers, and brand specialists, a newly formed in-house content marketing team is focused on addressing copywriting needs across all business verticals. Careem is currently looking for a talented and versatile Senior Copywriter (English) to join the Product Design team. This role plays a critical part in crafting compelling content for marketing and product platforms such as push notifications, CRM campaigns, and in-app banners, while continuously refining Careem’s tone of voice across digital channels.

Key Responsibilities:
- Write persuasive, concise, and brand-aligned copy for a variety of marketing and product applications.
- Collaborate closely with designers, product managers, marketers, and engineers to develop cohesive and engaging content experiences.
- Lead copy reviews, perform content quality assurance, and refine materials for product launches and campaign rollouts.
- Contribute to the creation and maintenance of scalable content systems and style guidelines.
- Quickly adapt content to meet evolving business needs across verticals including Q-commerce, ride-hailing, and food delivery.

Required Qualifications:
- 2 to 4 years of experience in UX writing or digital copywriting, preferably within e-commerce or Q-commerce environments.
- Strong command of English grammar, tone, and brevity.
- A portfolio showcasing expertise in product-facing content, especially app interfaces and CRM communications.
- Ability to thrive in fast-paced, deadline-driven settings.
- Experience working with CRM platforms, push notifications, and banner content.

Preferred Qualifications and Benefits:
- Familiarity with Figma or other design collaboration tools is an advantage.
- Opportunity to work with a dynamic team shaping digital experiences for millions across the Middle East.
- Be part of a forward-thinking organization powered by AI innovation.
- Engage in meaningful projects that impact a broad user base and contribute to building scalable content strategies.

Careem is an equal opportunity employer committed to diversity and inclusion. The company does not discriminate based on any protected status and collects demographic information solely for internal monitoring and diversity initiatives. This position is based in Karachi, Pakistan, offering a valuable opportunity to grow your career within a leading regional technology platform.

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