Email Marketing Specialist

About the job

About Academy

Academy is a media company running 50+ YouTube channels across business, tech, finance, eCommerce, AI, real estate, crypto, and other niches. We build “content machines” — high-quality, searchable educational videos designed to rank, convert, and compound for years.

As we continue growing our brands and audiences, we’re looking for someone to help build and scale our email marketing systems across multiple channels and businesses.

Role Overview

We are looking for a proactive Email Marketing Specialist who can build and grow our email marketing function from the ground up.

This is not just a campaign management role — we want someone who can think strategically, take ownership, identify opportunities, and execute independently.

You’ll work primarily with GoHighLevel and Beehiiv to manage newsletters, automations, lifecycle campaigns, lead nurturing, and audience growth across multiple brands.

Key Responsibilities

Email Campaigns & Strategy

• Plan and execute newsletters, promotional campaigns, and product launches
• Create email calendars and maintain consistent communication across brands
• Improve open rates, click-through rates, and conversions

Lifecycle Marketing & Automation

• Build and optimize automated email flows including:
• Welcome sequences
• Lead nurture campaigns
• Re-engagement campaigns
• Onboarding and retention flows
• Create customer journeys based on audience behavior and lifecycle stages

Segmentation & Audience Growth

• Build and manage segmented email lists
• Improve lead capture and subscriber growth across channels
• Segment audiences based on engagement, behavior, and acquisition source

Analytics & Optimization

• Track campaign performance and key email metrics
• Run A/B tests on subject lines, copy, CTAs, and send times
• Monitor deliverability, list hygiene, and overall email health

Requirements

• 2–5 years of experience in Email Marketing, CRM Marketing, or Lifecycle Marketing
• Experience building email systems and automations from scratch
• Hands-on experience with GoHighLevel and Beehiiv
• Strong understanding of segmentation and customer journeys
• Strong copywriting and communication skills
• Data-driven mindset with strong analytical skills
• Able to work independently and take ownership
• Comfortable managing multiple brands and campaigns at once

Ideal Candidate

You are someone who:

• Knows how to turn email into a growth and revenue channel
• Can identify opportunities and execute without constant direction
• Thinks strategically while moving fast
• Enjoys building systems and improving performance over time
• Thrives in fast-moving startup environments

Nice to Have

• Experience in media, creator, newsletter, or digital content businesses
• Understanding of email deliverability best practices
• Experience with funnels, lead magnets, and audience monetization
• Familiarity with AI tools and workflow automation

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