Paid Media Manager

Our client is a fast-growing hemp wellness eCommerce brand in the hemp wellness brand space, focused on THC-based consumer products sold online. They currently spend $300k–$500k per month on Meta alone and are rapidly building out their in-house performance marketing team. Operating in a complex regulatory environment with multiple ad accounts and channels, they are scaling acquisition while navigating strict platform policies.

Need to have qualifications:

• 5+ years of hands-on experience managing paid media campaigns with $100k+ monthly ad spend.
• Deep expertise in Meta Ads Manager (Facebook/Instagram) with a strong track record of performance optimization.
• Experience managing customer acquisition campaigns for eCommerce or DTC brands.
• Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.
• Solid understanding of audience targeting, campaign structure, and creative testing frameworks.
• Ability to manage multiple ad accounts simultaneously in complex or regulated environments.
• Strong English communication skills and availability for 4+ hours of daily overlap with PST.

Nice to have:

• Experience running campaigns across additional channels such as Google Ads (YouTube, Search, Shopping), Snapchat, or native ad platforms.
• Familiarity with Axon/Applovin, Outbrain, Taboola, RevContent, or Connected TV advertising.
• Experience working with reporting or attribution tools such as Triple Whale or Northbeam.
• Experience working in highly regulated industries such as cannabis, gambling, or health products.
• Familiarity with Shopify data analysis and performance reporting tools like WorkMagic.

Responsibilities:

• Manage and optimize paid social campaigns across multiple Meta ad accounts with six-figure monthly budgets.
• Monitor campaign performance daily and adjust budgets, bids, and targeting to improve CAC and ROAS.
• Maintain and troubleshoot campaigns across multiple accounts to navigate platform compliance restrictions.
• Draft clear creative briefs for new ad concepts based on performance data and testing frameworks.
• Analyze campaign data and produce performance reports with actionable insights.
• Collaborate with internal team members and external agencies managing additional ad accounts.
• Support the transition of agency-managed ad accounts to in-house campaign management.
• Execute structured testing for audiences, creatives, and campaign settings to identify scalable winners.