Local SEO Specialist (Backlinks Management & Technical SEO) – Remote (Pakistan)

Date first posted: April 5th, 2026

Local SEO Specialist (Backlinks Management & Technical SEO) – Remote (Pakistan)

Company: RPM Services Group

Job Type: Full-Time/Remote

Salary: PKR 220,000 – 320,000/month (based on experience)

Schedule: Full Time | 7 AM – 3 PM Eastern Standard Time (US)

About Us

RPM Services Group is a fast-growing, Inc. 5000-recognized digital marketing company (Ranked #2,748) headquartered in Port St. Lucie, Florida, USA. Founded in 2015, we are home to two industry-leading brands: our white label digital marketing platform serving agencies across the US, and one of the top SEO content writing services in the industry with over 50 million words of content delivered.

We are a team of 40+ experts who are passionate about delivering real, measurable results for our clients. We move fast, think strategically, and hold ourselves to a high standard — and we're looking for talented Local SEO professionals in Pakistan to grow with us.

The Role

We are hiring a results-driven Local SEO Specialist with a strong focus on local backlink specialization, supported by solid local technical SEO skills. You will work on local business client campaigns managed through Agency Hero's white label platform, building high-quality locally relevant backlink profiles and ensuring client websites are technically optimized to rank in local search results and Google Maps.

This is a great opportunity to work with a US-based Inc. 5000 company, gain exposure to local SEO campaigns across diverse industries and US markets, and grow your career in a fast-paced, supportive remote environment.

Primary Responsibility: Local Backlink Specialization

This is the core focus of the role. Outreach is handled separately by our outreach team. Your job is to own the strategy, research, and quality control behind every backlink we build for our local business clients.

Research and identify locally relevant backlink opportunities including local directories, community websites, local news outlets, niche citations, and local resource pages
Perform in-depth backlink profile analysis for local business clients using Ahrefs or SEMrush to identify gaps, opportunities, and risks
Analyze competitor local backlink profiles to reverse-engineer and inform link building strategy for each client's geographic market
Develop and assign anchor text strategies that are natural, varied, and aligned with each client's local keyword targets and service areas
Vet prospect websites for domain authority, local relevance, geographic alignment, traffic quality, and spam indicators before any links are pursued
Review and approve all link placements to ensure they meet quality standards and are genuinely relevant to the client's local market
Build and manage local citation profiles across key directories (Google Business Profile, Yelp, Bing Places, and niche directories)
Identify and disavow toxic or spammy backlinks that could harm local rankings
Maintain organized tracking of backlink campaigns, citation placements, and progress across multiple local clients
Track and report on backlink growth, local domain authority trends, and overall local link profile health
Stay current with Google's local search algorithm updates and best practices in local link building
Secondary Responsibility: Local Technical SEO Audits and Fixes

In addition to backlink work, you will support technical SEO work with a local SEO focus across client sites:

Conduct thorough technical SEO audits with attention to local SEO signals including NAP (Name, Address, Phone) consistency, local schema markup, and location page optimization
Audit and optimize Google Business Profile listings for completeness, accuracy, and ranking signals
Identify and fix issues including broken links, redirect chains, duplicate content, missing or incorrect local schema (LocalBusiness, Service Area, etc.), and missing meta tags
Ensure location pages are properly optimized for local keyword targets and geographic relevance
Monitor local site health using tools like Google Search Console, Screaming Frog, and Ahrefs
Deliver clear, actionable local SEO audit reports for agency clients
What We Are Looking For

Must-Have:

2+ years of hands-on Local SEO experience with a strong emphasis on local backlink acquisition and citation building
Proven track record of improving local search rankings and Google Maps visibility for local businesses
Strong understanding of local SEO ranking factors including Google Business Profile, NAP consistency, local citations, and local link signals
Proficiency with Ahrefs or SEMrush for backlink analysis and local prospecting
Solid understanding of local technical SEO, including LocalBusiness schema and location page optimization
Familiarity with Google Search Console, Screaming Frog, and Google Business Profile
Strong written English for clear client reporting and internal communication
Ability to meet deadlines and handle multiple projects simultaneously.
Must be comfortable working with a hybrid US-based team on EST hours.
Reliable high-speed internet connection.
Nice to Have:

Experience managing multi-location local SEO campaigns
Familiarity with citation management tools such as BrightLocal or Whitespark
Experience with WordPress
Agency or white label environment experience
Experience using AI-assisted tools is a plus.
We Offer

Competitive salary: PKR 220,000 - 320,000/month based on experience
100% remote position with a growing US-based Inc. 5000 company
Consistent, long-term work and a supportive team environment.
Ongoing training in Local SEO strategy and optimization.
Opportunities for skill advancement and leadership growth.
Job Type: Full-time

Pay: Rs220,000.00 - Rs320,000.00 per month

Education:

Bachelor's (Required)
Experience:

Local SEO: 2 years (Required)
backlinks management: 1 year (Required)
Location:

Pakistan (Required)
Work Location: Remote