Google Ads Specialist / PPC Manager

Full job description

Job description:

We are seeking a skilled PPC Manager with 1 to 2 years of experience to manage and optimize PPC and digital advertising campaigns. The role involves planning campaigns across multiple platforms, analyzing performance metrics, and driving ROI through data-driven strategies.

Key Responsibilities:

• Plan, execute, and optimize PPC and digital advertising campaigns
• Manage campaigns on Google Ads and other paid channels
• Conduct keyword research, competitor analysis, and create ads/assets
• Set up conversion tracking comprehensively in both Google Ads and GA4 using Google Tag Manager
• Monitor and optimize campaigns based on CTR, CPC, CPA, and ROAS
• Track, analyze, and report performance using Google Analytics and Ads dashboards

Qualifications & Skills:

• Having 1 to 2 years of experience managing Google Ads and PPC campaigns
• Proficiency in Google Analytics and Google Tag Manager
• Data-driven approach with excellent analytical and problem-solving skills
• Knowledge of latest PPC strategies and digital marketing trends
• Strong communication and team work skills
• Familiarity with eCommerce, CRM systems, Basic HTML, Excel/Google Sheets, and marketing tools
• Bachelor’s or Master’s degree in Marketing, Business, IT, or related field

Timing: Night Shift: 7:00PM to 4:00AM

Working Days: Monday to Friday

Preferred Nearby Areas: Malir, Scheme 33, Gulshan-e-Iqbal, Gulistan-e-Jauhar and University Road (Mosamiyaat)

Work Location: In person

Work Location: In person