Digital Marketing Specialist

Position Name: Assistant Manager – Digital Marketing
Industry: B2B Hospitality Textiles | US Market

Position Details

• Location: DHA Phase 2 Extension, Karachi
• Working Days: Monday – Friday
• Working Hours: 2:00 PM – 11:00 PM
• Employment Type: Full-Time (Onsite)

Position Overview:

We are looking for a highly driven and results-oriented Assistant Manager – Digital Marketing to strengthen our digital presence and accelerate B2B sales growth in the US Hospitality Textiles market.

The ideal candidate will combine strong expertise in SEO, paid digital advertising, email marketing, content strategy, website optimization and lead generation, with a clear understanding of how digital marketing contributes to B2B sales.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy focused on generating qualified B2B traffic and sales leads from the US hospitality market.
• Significantly improve our organic visibility on Google through technical, on-page and off-page SEO, keyword strategy and competitive analysis.
• Identify and target high-value search terms relevant to hotels, hospitality groups, distributors, linen suppliers, purchasing companies and other institutional textile buyers in the United States.
• Plan, manage and continuously optimize Google Ads and other paid digital campaigns, with a strong focus on qualified leads, conversions and ROI rather than traffic alone.
• Develop highly targeted B2B email marketing campaigns for prospective and existing customers, including segmentation, campaign automation, follow-ups and performance analysis.
• Work closely with the graphic design and content teams to develop compelling website content, landing pages, product pages, blogs, articles, case studies and other digital sales content.
• Develop an effective on-page and off-page content and backlink strategy to improve domain authority and search rankings within the US hospitality textile sector.
• Continuously evaluate and improve the website’s UI/UX, navigation, product presentation and conversion journey to turn relevant website visitors into genuine sales inquiries.
• Implement and monitor website analytics, conversion tracking, SEO performance and campaign attribution.
• Analyze competitor websites, keywords, content strategies, paid advertising and digital positioning within the US hospitality market.
• Work closely with the sales team to ensure digital campaigns generate relevant, sales-qualified B2B leads.
• Prepare regular performance dashboards covering organic traffic, keyword rankings, paid campaign performance, email engagement, leads, conversion rates, cost per lead and ROI.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or a related discipline.
• Relevant experience in digital marketing, SEO, performance marketing and B2B lead generation.
• Strong practical knowledge of Google Ads, Google Analytics, Google Search Console, SEO tools and email marketing platforms.
• Proven ability to improve organic search rankings and generate measurable business results through SEO.
• Experience developing and optimizing paid search campaigns and conversion-focused landing pages.
• Strong understanding of B2B email marketing, lead nurturing and marketing automation.
• Good understanding of website UI/UX and conversion-rate optimization (CRO).
• Ability to coordinate effectively with graphic designers, content writers and web developers.
• Excellent written English and the ability to understand content intended for a professional US business audience.
• Experience marketing to the US market, hospitality industry, textiles, home textiles or other B2B sectors will be a strong advantage.

What Success Looks Like

This is not simply a social-media or brand-awareness role. The successful candidate will be expected to deliver measurable improvements in:

US organic search visibility → Relevant website traffic → Qualified B2B inquiries → Sales opportunities → Revenue growth

We are looking for someone who is analytical, commercially minded and capable of taking ownership of our digital growth strategy for the US Hospitality Textiles market.

Market Focus: United States
Industry: B2B Hospitality Textiles / Home Textiles

Candidates who can demonstrate previous results in SEO growth, B2B lead generation, Google Ads, email marketing and website conversion optimization will be preferred.

Perks & Benefits

• Medical Insurance
• Paid Leaves
• Leave Encashment
• Provident Fund
• Annual Bonus
• Career Growth Opportunities

Job Type: Full-time

Work Location: In person