Digital Marketing Executive (Paid Ads & Social Media) - Remote

ABOUT US

Welcome to Excellence Training Centre (ETC) / Capital Institute for Career Development (CICD), one of Qatar’s leading private training centres, providing comprehensive training solutions that empower individuals and organizations through professional development and corporate training.

With over 14 years of industry experience and registration under Qatar’s Ministry of Education and Higher Education, ETC has established strong relationships with some of Qatar’s most reputable organizations, including Qatar Airways, Qatar Foundation, Qatar Gas, and Qatar Development Bank.

We are looking for a results-driven Digital Marketing Executive with hands-on experience in paid advertising campaigns and social media management. The ideal candidate will have a strong understanding of digital advertising platforms, particularly Meta Ads and Google Ads, and the ability to create, manage, analyze, and optimize campaigns that generate measurable business results.

KEY RESPONSIBILITIES

Paid Advertising Campaigns: Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads to achieve marketing objectives.
Campaign Optimization: Monitor campaign performance and make data-driven adjustments to improve click-through rates, conversion rates, lead quality, and return on advertising spend (ROAS).
Audience Targeting: Conduct audience research, define target segments, and implement effective targeting and retargeting strategies to reach relevant audiences.
Lead Generation: Develop and execute paid advertising strategies focused on generating qualified leads, inquiries, and conversions.
Budget Management: Allocate and manage advertising budgets efficiently while monitoring campaign spending and overall performance.
Social Media Management: Manage the organization’s social media channels, including content scheduling, regular posting, page maintenance, and audience engagement.
Content Coordination: Develop content ideas, prepare engaging captions, coordinate creative requirements, and ensure that published content aligns with the organization’s brand identity and marketing objectives.
Performance Tracking: Track and report on key campaign metrics, identify performance trends, and recommend improvements based on campaign data.
Market Research: Monitor competitors, advertising trends, audience behavior, and platform updates to identify opportunities for campaign improvement.
Reporting: Prepare regular performance reports highlighting campaign results, advertising expenditure, lead generation, and recommended next steps.
QUALIFICATIONS & REQUIREMENTS

Minimum 1 year of relevant professional experience in digital marketing, with a strong emphasis on running and optimizing paid advertising campaigns.
Demonstrable hands-on experience creating, launching, managing, and optimizing campaigns through Meta Ads Manager and Google Ads.
Practical understanding of paid advertising strategies, campaign objectives, audience targeting, retargeting, bidding strategies, and conversion tracking.
Experience analyzing campaign performance and using data to improve advertising effectiveness and lead generation.
Working knowledge of social media management, content scheduling, page administration, and audience engagement across relevant platforms.
Familiarity with Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, or similar tracking tools will be an advantage.
Ability to interpret campaign data, prepare performance reports, and make actionable recommendations.
Strong written communication, organizational, and analytical skills.
Ability to work independently, manage multiple campaigns, and meet deadlines in a fully remote work environment.
A portfolio, case studies, or examples of previously managed advertising campaigns will be an advantage.
Important: This position requires genuine, hands-on experience in paid advertising. Experience limited to posting content, designing social media posts, or managing social media pages without running paid campaigns will not be sufficient. Candidates with demonstrable experience managing successful Meta Ads and Google Ads campaigns will be given priority.

COMPENSATION & BENEFITS

Monthly Salary: PKR 40,000–60,000, depending on the candidate’s experience, technical expertise, and demonstrated capabilities.
Work Arrangement: 100% remote.
Opportunity to contribute to digital marketing initiatives and develop professionally within a growing organization.
Timings:

9 hours per day with a 1-hour break included. (6 days a Week)
2:00 PM - 11:00 PM (Pakistan Standard Time)
WORK REQUIREMENTS

A reliable laptop or computer suitable for digital marketing tasks.
A stable, high-speed internet connection.
A dedicated and professional remote workstation.
Ability to maintain clear communication, manage assigned tasks independently, and meet agreed deadlines.
JOB LOCATION

Remote — Pakistan
Pay: Rs40,000.00 - Rs60,000.00 per month

Application Question(s):

Please describe your hands-on experience running paid advertising campaigns on Meta Ads Manager and Google Ads. Include the types of campaigns you have managed, your role in campaign setup and optimization, and any measurable results you achieved. If available, share a portfolio or examples of your work.
Would a base salary of 40,000 PKR - 60,000 PKR per month be acceptable to you for this position?
Education:

Bachelor's (Preferred)
Experience:

paid advertising campaign management: 1 year (Preferred)
Meta Ads Manager: 1 year (Preferred)
Google Ads campaign management: 1 year (Preferred)
paid advertising optimization: 1 year (Preferred)
social media management: 1 year (Preferred)
lead generation campaign: 1 year (Preferred)
advertising budget management: 1 year (Preferred)
Language:

English (Required)
License/Certification:

Google Ads certification (Preferred)
Meta Certified Digital Marketing Associate (Preferred)
Work Location: Remote