Digital Marketing Specialist

Pasta Nova International is seeking a skilled Digital Marketing Specialist with at least three years of experience to join our marketing team. The ideal candidate possesses strong expertise in social media marketing, campaign management, and Facebook Ads Manager. This role focuses on creating, implementing, and optimizing marketing campaigns that promote our brand and engage target audiences across multiple digital platforms. The Specialist works independently to drive digital growth and brand awareness while maintaining excellent written communication skills to effectively convey marketing messages. The position does not involve managing a team but requires close collaboration with internal departments and external partners to ensure campaign success. The specialist must have a creative mindset, strong analytical abilities to track performance metrics, and the ability to adapt strategies based on market trends and campaign results. This is an exciting opportunity to contribute to the growth of Pasta Nova International by leveraging digital channels to increase reach and customer engagement.
Responsibilities
 

• Develop, execute, and manage social media marketing campaigns across platforms including Facebook to enhance brand visibility and engagement.
• Utilize Facebook Ads Manager to create targeted advertising campaigns, monitor performance, and optimize for maximum return on investment.
• Collaborate with the marketing team to design and implement digital marketing strategies that align with company goals and brand guidelines.
• Analyze campaign performance data to identify trends, insights, and opportunities to improve future marketing efforts.
• Write clear, engaging, and persuasive content for digital platforms, ensuring consistency in brand messaging and tone.
• Monitor and report regular updates on campaign progress, results, and key performance indicators to stakeholders.
• Stay current with digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.
• Coordinate with external vendors and partners to support campaign execution and maximize outreach.
• Conduct competitive analysis to understand industry trends and customer preferences, applying findings to enhance marketing strategies.
• Manage budgets for paid digital campaigns, ensuring efficient allocation of resources and cost-effectiveness.