Digital Marketing Lead Generation Specialist

About the job
We are looking for a highly motivated and experienced Digital Marketing Lead Generation Specialist to join our team during the night shift. The ideal candidate will have a strong background in generating leads organically—not only through SEO and content but also by leveraging freelance platforms like Upwork, Fiverr, Freelancer, and PeoplePerHour to identify and attract potential clients.

Key Responsibilities:

Execute organic lead generation strategies across digital channels and freelance marketplaces.
Identify, bid, and respond to relevant projects and job posts on Upwork, Fiverr, Freelancer, and other platforms.
Build and optimize professional profiles on freelance websites to improve visibility and conversion.
Drive traffic through content marketing, SEO, social media, and community engagement.
Create compelling proposals and follow-up sequences to convert leads from freelance platforms.
Analyze trends, keywords, and client behavior to target high-potential leads.
Monitor and report on performance metrics including lead volume, quality, and conversion rates.
Work closely with the sales and business development team to ensure smooth hand-off and lead nurturing.
Requirements:

2+ years of experience in digital marketing and organic lead generation.
Proven experience in freelance platform outreach and conversion (Upwork, Fiverr, etc.).
Strong knowledge of SEO, content strategy, and audience targeting.
Proficiency with marketing and analytics tools like Google Analytics, SEMRush, Ahrefs, and CRMs (HubSpot/Zoho).
Exceptional written and verbal communication skills.
Self-motivated and comfortable working independently during night shift (6:00 PM – 3:00 AM).
Preferred Skills:

Experience in creating high-converting proposals and project bids.
Understanding of marketing funnels and lead nurturing strategies.
Familiarity with cold outreach tools or LinkedIn Sales Navigator.
Basic HTML/CSS or WordPress knowledge is a bonus.