Digital Marketing Executive

Avon Textile Mills seeks a dedicated Digital Marketing professional to join their team on a full-time basis at the Karachi SITE location. The ideal candidate is skilled in social media marketing, content creation, post designing, video editing, website management, and social media site management. This role requires a fast learner with strong attention to detail and effective time management skills to thrive in a dynamic environment. An interest in textile, fashion, or branding industries will be considered an asset. The candidate will work independently without managing a team, focusing on executing digital marketing strategies that promote brand presence and engage target audiences. This position offers an excellent opportunity to gain hands-on experience in a reputable organization while contributing to marketing initiatives aimed at enhancing customer engagement and brand visibility within the textile sector.
Responsibilities
 

• Develop and implement social media marketing campaigns to enhance brand awareness and engagement across platforms.
• Create compelling and visually appealing content including posts, graphics, and videos tailored for various digital channels.
• Manage Avon Textile Mills website and social media sites ensuring content is up-to-date, accurate, and optimized.
• Conduct A/B testing on digital campaigns to analyze performance and optimize strategies for improved results.
• Collaborate with internal teams to align digital marketing efforts with overall branding and business goals.
• Monitor digital marketing metrics and prepare performance reports to identify areas for improvement.
• Stay current on industry trends in digital marketing and the textile, fashion, and branding sectors to apply innovative techniques.
• Manage daily tasks efficiently in a fast-paced environment while maintaining high attention to detail and quality.