Assistant Manager (Marketing)

ASSISTANT MANAGER – MARKETING

Department: Marketing
Industry: Healthcare / Hospital
Job Type: Full-Time
Experience: 3–5 Years
Work Location: In Person

Job Summary

We are seeking an experienced and results-oriented Assistant Manager – Marketing to lead and coordinate marketing initiatives for the hospital. The role will be responsible for developing and implementing marketing strategies, strengthening the hospital's brand presence, increasing patient awareness and acquisition, and supporting patient retention.

The position will oversee digital marketing, social media, content creation, graphic designing, community outreach, healthcare campaigns, corporate partnerships, and promotional activities, while ensuring all marketing communications align with healthcare regulations and hospital branding standards.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote hospital services, specialties, healthcare packages, and medical programs.
• Plan, manage, and monitor digital marketing campaigns across social media, websites, email marketing, and online advertising platforms.
• Lead content development for social media, websites, blogs, newsletters, brochures, advertisements, and other healthcare marketing materials.
• Supervise and coordinate the creation of graphic designs, social media creatives, brochures, flyers, banners, presentations, posters, and promotional materials.
• Manage the hospital's social media presence and ensure consistent brand communication across digital platforms.
• Plan and coordinate health awareness seminars, medical camps, community outreach programs, and corporate wellness activities.
• Develop and maintain relationships with physicians, clinics, corporate organizations, insurance providers, referral partners, and other healthcare stakeholders.
• Coordinate promotional campaigns for new departments, medical services, consultants, healthcare packages, and special programs.
• Monitor patient feedback, market trends, competitor activities, and healthcare industry developments to identify new marketing opportunities.
• Manage the hospital's online reputation and support patient engagement initiatives.
• Track marketing KPIs, campaign performance, patient acquisition trends, and digital engagement metrics.
• Prepare monthly marketing reports, campaign performance reports, dashboards, and management presentations.
• Coordinate with medical, HR, administration, customer service, and other departments to ensure effective communication and execution of marketing initiatives.
• Support the development and implementation of the hospital's annual marketing plan and budget.
• Coordinate with external agencies, vendors, media partners, and creative service providers when required.
• Ensure all marketing content and promotional activities comply with healthcare regulations, ethical standards, privacy requirements, and hospital branding guidelines.
• Provide regular updates and recommendations to senior management regarding marketing performance and improvement opportunities.
• Supervise and guide junior marketing staff, interns, designers, or external resources where applicable.

Requirements

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field. Master's degree will be an advantage.
• 3–5 years of relevant experience in marketing, preferably within the healthcare or hospital industry.
• Strong experience in digital marketing, social media marketing, content writing, copywriting, and campaign management.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, Adobe Illustrator, or similar software.
• Strong knowledge of social media platforms, digital marketing tools, website content management, and marketing analytics.
• Experience in organizing healthcare campaigns, seminars, medical camps, community outreach, and corporate wellness programs will be preferred.
• Strong communication, leadership, negotiation, analytical, and project management skills.
• Excellent content writing and creative communication abilities.
• Strong understanding of marketing KPIs, ROI, campaign analytics, and reporting.
• Ability to manage multiple projects, prioritize tasks, meet deadlines, and work effectively in a fast-paced healthcare environment.
• Creative, proactive, detail-oriented, and results-driven approach.
• Strong interpersonal skills with the ability to coordinate effectively with doctors, management, patients, vendors, and external stakeholders.

Pay: Rs60,000.00 - Rs100,000.00 per month

Work Location: In person